Trump signals TikTok deal as US operations hinge on agreement September 15, 2025 President Donald Trump has suggested that the United States and China have reached a deal on the future of TikTok, the viral video platform owned by Chinese firm ByteDance. Trump said on his own social media platform, Truth Social, that trade talks in Spain “went very well”, and that a deal was reached regarding “a certain company [...]
Businesses are Reform-curious on eve of Birmingham conference September 4, 2025 Nigel Farage’s poll-topping party has attracted more businesses than ever to its annual conference this week. But, writes Ali Lyon, some corporations and industry bodies are still steering clear of the party, citing its unpredictability and the conference’s unorthodox format. With his party boasting a consistent poll lead, and a general election just weeks away, [...]
TikTok sheds London staff in major AI push August 22, 2025 TikTok is set to lay off hundreds of staff in its content moderation and security team in London, a decision that has sparked concern just as the UK’s Online Safety Act comes into force. The company, owned by ByteDance, is centralising its “trust and safety” operations globally and plans to increasingly rely on artificial intelligence [...]
The luxury market’s betrayal of Gen Z August 16, 2025 In 2022, Gen Z and Millennials accounted for the entirety of the luxury market’s growth. The latest data, however, shows something of an exodus of younger buyers: Around 50m customers – about an eighth of the base – left the market last year, “in particular” the younger ones, according to Bain’s latest luxury report. A [...]
How the wellness bro came to rule the City July 31, 2025 As finance bros roam the City clutching pink smoothies, Anna Moloney examines the changing culture of health and rise of the wellness bro.
Tiktok gives retailers a headache with boom in returns culture July 18, 2025 Retailers are facing a conundrum. Their customers are searching for and buying clothes via Tiktok and Instagram, but those same social media customers are increasingly less likely to keep the clothes they buy. A surge in the number of clothes sent back to retailers has caused issues with both costs and with environmental goals, but [...]
British and Irish Lions get trendy with TikTok partnership June 20, 2025 The British and Irish Lions have stepped into the modern age, announcing a partnership with social media giant TikTok. The deal will see the touring rugby team use TikTok to reach a new generation of rugby fan. The team’s social presence on the Chinese-owned brand is healthy but lower than many other sports teams. They’ve [...]
Is Trump going to save TikTok… again? June 19, 2025 TikTok’s future in the US is once again in limbo – but this time, fewer in both Wall Street and Washington are taking the threat seriously. In a move that surprised few but frustrated many, President Donald Trump is reportedly preparing to delay a divest-or-ban deadline for the third time in the last six months, [...]
Musk’s X tops UK news as Grok says it’s ‘likely’ most viewed – while Meta and TikTok falter June 17, 2025 Elon Musk’s X, formerly known as Twitter, has become the UK’s most downloaded news app, marking a surprise comeback for a platform many had dismissed as fading. Despite years of falling ad revenue, user churn, and accusations of toxicity related to its controversial founder and chief executive, the app is likely the most viewed news [...]
TikTok to create over 500 UK jobs as major plans revealed June 9, 2025 TikTok is to create more than 500 UK jobs and open a second office in London, it has been revealed. The Chinese-owned social media firm has confirmed its UK workforce will expand to 3,000 by the end of 2025 and it will open a new 135,000 sq ft office in London’s Barbican. The group already [...]