Why influencers could blow traditional broadcasters out of the water February 13, 2026 The tidal wave of influencers continues to come in-land, and they could be the key to unlocking fan bases that broadcasters cannot. Staying awake past midnight and into Monday morning for a four-hour American football game, knowing the alarm will ring in a few hours, used to be a niche obsession in Britain. Now it [...]
Tiktok parent Bytedance joins race to build in-house AI chips February 11, 2026 China’s Bytedance is stepping up its own silicon push with plans to produce at least 100,000 AI chips this year. The move comes as tech giants scramble to cut their reliance on market leader Nvidia, and lock in scarce computing power. The Tiktok creator is reportedly in talks with Samsung Electronics to manufacture the processor, [...]
Meta and Google face first trial over child safety claims February 9, 2026 The world’s largest social media giants are heading into a series of lawsuits in the US, accusing them of harming children with their addictive algorithms. The opening arguments begin this week in LA County Superior Court in the first case to be heard in front of a jury, alleging that Meta’s Instagram and Google’s YouTube [...]
TikTok no longer in limbo as it seals US deal January 24, 2026 After half a decade of geopolitical brinkmanship, court battles and executive orders, TikTok has finally secured its future in the US. The short-form video platform confirmed on Thursday that it has closed a deal allowing it to continue operating across the pond, bringing an end to years of uncertainty that began during Donald Trump’s first [...]
After Grok, should the UK opt for an Australia-style social media ban? January 13, 2026 When, in December, Australia enacted a nationwide ban of social media platforms for under-16s, critics called it heavy-handed, and easy to bypass. This week, as Elon Musk’s AI chatbot Grok flooded the social media platform, X, with AI-generated explicit photos of women and girls, some even involving minors, that argument begins to lose its legs. [...]
Why mascots are the next branding opportunity for sports teams December 26, 2025 Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams aren’t just competing on the pitch anymore, they’re competing for hearts, thumb-scrolls and wardrobe space. For younger fans the experience of fandom is increasingly about [...]
TikTok owner eyes $23bn AI spend amid Nvidia chip uncertainty December 23, 2025 ByteDance, TikTok’s Chinese parent company, is set to significantly ramp up its investment in AI next year, as access to Nvidia’s chips once again becomes a key fault line in the global race. ByteDance is reportedly targeting around RMB160bn (£17bn) in capital expenditure in 2026, up from roughly RMB150bn (£15.7bn) this year, with the bulk [...]
On: Sales surge by £40m before Ibiza Final Boss viral boost December 19, 2025 Sales at sports clothes and shoes brand On in the UK jumped by £40m in the year before it went viral thanks to the ‘Ibiza Final Boss’. The brand was caught up in a social media sensation earlier this year when the ‘Ibiza Final Boss’, real name Jack Kay, was captured on video dancing at [...]
Big Tech cashes in on £1 trillion ad market boom December 11, 2025 The global ad market is booming, with spend forecast to reach $1.19 (£1.04) trillion in 2025, up 8.9 per cent from last year, according to WARC’s recent report. Growth is projected to accelerate to $1.30 trillion in 2026 and $1.40 trillion by 2027, a doubling in size since the pandemic. But while the market is [...]
‘Next-level unprofessional’ cup draw adds to club concerns over WSL November 26, 2025 Women’s Super League chiefs are facing widespread discontent over their handling of the professional game following a shambolic League Cup draw live-streamed on TikTok. It is understood that at least four clubs were unhappy with the draw, which was performed by influencer GK Barry and described to City AM by one witness as “next-level unprofessional”. [...]