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TikTok

  • Tiktok falls under ban just as brands ramp up ad spend

    June 16, 2026

    Tiktok’s UK ad business has been growing 40 per cent year on year, with brands increasing spending ahead of what the firm expected to be its biggest trading period on record. But that momentum now faces a test after Keir Starmer confirmed plans to plan under-16s from accessing the platform. The social media giant, which [...]

  • I’m a digital strategist, here’s why I’m worried about social media

    June 16, 2026

    The political figures who perform best on social media are also the most polarising, writes Josh Coupland I’m a digital native who grew up as social media took hold. Old enough to remember a time at school before social media existed, but young enough to remember countless tales of fellow students being bullied, harassed and [...]

  • Social media ban may push children to ‘darker corners of the internet,’ lawyers warn

    June 15, 2026

    Sir Kier Starmer’s announcement to ban social media for under-16s on Monday morning may create privacy issues for children and encourage them to use less regulated platforms, legal experts have warned. Speaking at Downing Street on Monday, the Prime Minister said social media platforms are harming children’s wellbeing and making it easier for their mental [...]

  • UK social media ban blow to sports rights holders using TikTok and YouTube

    June 15, 2026

    The UK’s incoming social media ban for under-16s will be a blow to sports rights holders and wider marketing strategies, experts have warned. The government on Monday announced that there will be a ban on social media for those aged 16 and under from next year – covering the likes of X, TikTok, Twitch and [...]

  • VPN demand rockets as UK prepares for under-16 social media ban

    June 15, 2026

    Searches for VPNs jumped 165 per cent overnight after the government confirmed plans to ban under-16s from social media, fuelling demand for digital workarounds. The rush came within hours of Keir Starmer unveiling one of the world’s toughest online safety regimes, which will block social media platforms from offering services to under-16s and introduce wider [...]

  • ‘Protecting children is right’: Starmer takes on Big Tech with social media ban for under-16s

    June 15, 2026

    Keir Starmer has announced a ban on social media for under-16s, arguing that platforms are harming children’s wellbeing and fuelling a generation of unhealthy online habits. The Prime Minister said social media was making children “unhappy”, making it easier for bullies to harass and abuse young people and potentially damaging their mental health. Speaking at [...]

  • 2026 World Cup: Why YouTube and TikTok could re-write Fifa’s revenue playbook

    June 12, 2026

    The 2026 World Cup could erode the price that Fifa can command for its media rights as YouTube and TikTok compete directly with traditional broadcasters, analysts have warned. This World Cup, which kicked off last night, is the first in which YouTube and TikTok will both stream the first 10 minutes of every game and [...]

  • Bluesky bets on the end of X and Meta’s social media grip

    June 2, 2026

    Social media is moving beyond platforms controlled by a “few billionaires”, according to Bluesky’s chief operating officer, as governments in the UK and Europe step up scrutiny of X, Meta, and other Big Techs. Speaking at SXSW London, Rose Wang said Bluesky was built in response to a social media market dominated by a handful [...]

  • Squash players turn to social media to cash in on LA Olympic Games opportunities

    June 1, 2026

    British squash players are turning to social media to create commercial opportunities as athletes look to cash in on potential revenue streams. Following on from the success of athlete content at the Milano Cortina Winter Olympics – TikTok told City AM that there were 99,900 posts tagged with the official hashtag, with tournament-related searches dominating [...]

  • Starmer prepares child social media curbs as pressure mounts on addictive apps

    May 27, 2026

    The government is preparing to tighten restrictions on children’s social media use after a consultation that drew more than 81,000 responses, with ministers expected to target the design of major platforms rather than impose a blanket ban for under-16s. New measures under consideration include restrictions on autoplay videos, infinite scrolling, push notifications, overnight access and [...]

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