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TikTok

  • X and Meta: Who’s benefiting from Tiktok’s brief hiatus?

    January 20, 2025

    As Tiktok temporarily went down on Sunday afternoon, rival social media platforms such as X and Meta scrambled to fill the void left by the app’s absence. Several competitors moved quickly to capitalise on its downfall, hoping to attract its 170m US user base by picking up its various features. Before the ban took effect [...]

  • ‘It’s caused uproar’: Inside the fallout from WPP’s four-day office week mandate

    January 20, 2025

    Earlier this month, WPP’s Mark Read sent an all-staff memo ordering employees back into the office for four days a week. With staff fearing an exodus of talent and a petition calling on the policy to be revoked, reaching nearly 20,000 signatures, Ali Lyon tells the inside story of a firm known for its brand [...]

  • Supreme Court upholds Tiktok ban despite Trump’s efforts

    January 17, 2025

    On Friday, the Supreme Court confirmed the federal law banning Tiktok in the US from 19 Sunday, unless the app is sold. This unanimous decision to ban-or-sell the video app was made due to national security claims. “There is no doubt that, for more than 170 million Americans, Tiktok offers a distinctive and expansive outlet [...]

  • Trump to ‘save’ Tiktok as RedNote rises ahead of Sunday’s ban

    January 16, 2025

    President Donald Trump has reportedly considered rescuing the Chinese-owned social media app Tiktok from its looming ban. Once in office, Trump may suspend the enforcement of the ban-or-sale law through executive order, reported the Washington Post. He has been exploring unconventional ways in which he could save the app, which now hosts over 170m users [...]

  • Tiktok looks to overturn US ban amid concerns over Chinese influence

    January 10, 2025

    TikTok representatives are set to appear before the US Supreme Court on Friday, in a final effort to overturn a ban which could force the app out of the States by 19 January, unless it demerges from its Chinese parent company. The case pits national security concerns against First Amendment rights, reported BBC News, where [...]

  • What a second Trump term could mean for Tiktok and Big Tech

    November 11, 2024

    By the eve of returning US President Donald Trump’s inauguration, Tiktok must find a foreign buyer to replace its Chinese owner or risk being banned from the US entirely, due to a law passed in April. But Bytedance, the app’s parent company, is pushing back. It has lodged a legal challenge calling the measure unconstitutional [...]

  • Live shopping platform backed by new Topshop owner expands into the UK

    October 9, 2024

    Live shopping tech company Sprii, which is backed by the new owner of Topshop, has announced plans to expand into the UK, with over half of its marketing budget earmarked for Brits. The company, which currently works with around 100 UK retailers, said it is also currently in talks with a “number of major retailers” [...]

  • When viral fame fades: From Binley Mega Chippy to the Spudman

    October 1, 2024

    In March 2022, I visited fish and chip takeaway Binley Mega Chippy in my hometown of Coventry 10 minutes after it had opened for dinner, joining a growing queue of people snaking out across a tarmac car park on the side of a busy A road. A line of cars waiting for a parking spot [...]

  • ‘It has changed my whole life’: Inside London’s Tiktok famous jewellery warehouse

    September 23, 2024

    Jon Goldsmith struck upon gold when he discovered an abandoned jewellery warehouse in west London. Now Tiktok's changed the game again.

  • Traveltok takes off: Why Hilton, Ryanair, Expedia and British Airways are flocking to Tiktok

    August 16, 2024

    It’s highly likely that someone you know has been to Montenegro, Albania or Slovenia in the past year. This is no coincidence. These destinations have soared in popularity after going viral on Tiktok’s “travel dupes” trend, where users seek out lesser-known or less-touristed alternatives to popular locations. Savvy travellers are swapping Paris for Bruges, London [...]

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