Cazoo, Dettol and Tik Tok: How the pandemic has changed the sport sponsorship landscape March 3, 2021 The pandemic may have halted the changing of the guard at Buckingham Palace, but in the world of sport sponsorship it has sparked some dramatic moves. New entrants are making major investments while more established sponsors have moved aside to make way. A combination of enforced changes of habit and the uneven nature of Covid-19’s [...]
England cricket chiefs to launch The Hundred with women’s match between Oval Invincibles and Manchester Originals February 23, 2021 The Hundred, English cricket’s new short-form competition, will begin with a women’s match between the Oval Invincibles and the Manchester Originals. The fixture at the Kia Oval on Wednesday 21 July will be followed by the first men’s match, featuring the same franchises at the same venue, the following day. Tickets for The Hundred are [...]