Raducanu ditches Nike after eight years to sign £2.6m deal with rival February 24, 2026 Emma Raducanu has ended an eight-year relationship with Nike to become the first female tennis player on the roster of Uniqlo. The 23-year-old former US Open champion has signed a multi-million pound deal with the Japanese casualwear brand and follows the likes of Roger Federer in ditching the “Just Do It”- famed sportswear brand for [...]
Winter Olympics 2026: How insurance keeps Milano Cortina on track February 17, 2026 Every four years, the world’s greatest athletes fight to take gold, but it’s the unseen safety nets, drafted by insurers, that keep the Winter Olympics running smoothly. German-based Allianz became the exclusive insurance partner of the International Olympic Committee (IOC) in 2021, with coverage until the 2032 summer games in Brisbane, under the oversight of [...]
Great Britain bid to bag $2m at Davis Cup continues February 5, 2026 Great Britain’s bid to bag $2m by winning the Davis Cup continues today with their top tier match against Norway. The men’s tennis team was forced to beat Poland in September to retain their spot in the top level of the competition, and now begin on a run that could land them millions later this [...]
Allianz serves up Jannik Sinner partnership January 29, 2026 Reigning Wimbledon champion Jannik Sinner has penned a multi-year deal with Allianz. The Italian, who takes on Novak Djokovic on Friday in the Australian Open semi-finals, has inked a partnership with the insurance giant that will see him become a global brand ambassador. Sinner said he would be looking “forward to building a collaboration with [...]
10 years of Laver Cup: Nerves, serves and Federer’s ‘lucky’ London farewell January 29, 2026 Tony Godsick vividly remembers the day, exactly 10 years ago, when he and Roger Federer, his biggest client, went public with their big idea: the Laver Cup. “I was nervous,” Godsick tells City AM. “I had been in the sport for a long time already, and this concept was screaming to be done, but no [...]
Djokovic co-founded player group seeks $1bn backing for new tennis tour January 22, 2026 The lobby group co-founded by Novak Djokovic, the Professional Tennis Players Association, is seeking up to $1bn in investment to back its proposed shake-up of the professional circuit. According to multiple reports, the PTPA has contacted more than 20 banks and financial advisory firms to drum up support for its vision, which includes a new [...]
England cricket chiefs refusing to let counties blow Hundred cash on wages January 21, 2026 The England and Wales Cricket Board is at loggerheads with a number of counties who are growing increasingly frustrated at delays in accessing the proceeds from the £520m sale of stakes in the eight Hundred franchises last year. While the ECB have already distributed tens of millions of pounds from the sale to counties with [...]
Australian Open’s One Point Slam shows that merit still makes the best stories January 20, 2026 The Australian Open officially got under way this week, but the most talked-about moment of the year’s opening tennis slam may already be behind us. Before a ball had been struck in the main draw, a little-known tennis coach from Sydney, Jordan Smith, walked away with A$1m after winning the One Point Slam — a [...]
UK ready to mirror US with female athletes becoming investors January 17, 2026 For three consecutive years, not a single female athlete has appeared among the world’s 100 highest-paid athletes. The bar keeps rising. In 2025, the threshold jumped to $53.6m, up 19 per cent year on year. Coco Gauff, the highest-earning female athlete in the world, made $34.4m and still fell nearly $20m short. Meanwhile the global [...]
Why Battle of the Sexes tennis match fell short of One Point Slam January 16, 2026 Tennis recently revived the “Battle of the Sexes” concept as a way to generate attention, attract headlines and spark debate. In doing so, however, the sport risks overlooking a simple truth: women’s tennis no longer needs comparison to prove its value. Women’s tennis is a strong product in its own right, with four of the [...]