Exclusive: Sportradar signs major new NBA betting data deal November 17, 2021 Sports data giant Sportradar has continued its spree of major deals by signing a new contract with the NBA until 2031, City A.M. can reveal. The agreement, announced today, will see the Swiss company provide betting data to the world-leading basketball competition on an exclusive basis. The eight-year deal extends Sportradar’s current arrangement with the [...]
David Haggerty interview: ITF president on revamping Billie Jean King Cup and Davis Cup Finals, anti-vaxxers, Osaka, domestic abuse and Raducanu November 1, 2021 Eighteen months later and in a different location than planned, the first Billie Jean King Cup Finals finally begins today. The tournament formerly known as the Fed Cup has been rebranded in tribute to the trailblazing former world No1 and reformatted to create a climactic week-long finale that mirrors the new-look Davis Cup, itself taking [...]
Hard-working Cameron Norrie taking the slow route to the top of tennis October 19, 2021 If Emma Raducanu was an overnight sensation then this year’s British success story in men’s tennis, Cameron Norrie, has been a slow burner. Norrie started 2021 ranked 74th in the world but following his landmark triumph at Indian Wells on Sunday is now inside the top 15 for the first time. The former US college [...]
Emma Raducanu to play first British event since US Open win at Royal Albert Hall October 11, 2021 Emma Raducanu is to return to British tennis courts for the first time since her US Open triumph next month at the Royal Albert Hall. The 18-year-old from Bromley has confirmed she will play an exhibition match at the Champions Tennis event, part of the ATP Champions Tour for senior players. Raducanu will be joined [...]
Emma Raducanu capitalises on US Open success with Tiffany & Co sponsorship deal September 23, 2021 Emma Raducanu has signed the first major sponsorship deal since her breakthrough success at the US Open, with jeweller Tiffany & Co. The 18-year-old British tennis sensation has been tipped to land a swathe of commercial deals after producing one of sport’s most remarkable storylines at the grand slam earlier this month. Raducanu wore Tiffany [...]
Emma Raducanu’s success shouldn’t be measured in dollars but in her cultural impact way beyond tennis September 14, 2021 There are two stories written when any sports star bursts on the scene in the way that Emma Raducanu has this summer. The first is about how much money they’ll earn and the second surrounds the number of people who will immediately take up the sport because of it. Both narratives are overly simplistic for different reasons. Distilling Raducanu’s sporting achievement to monetary gain – and let’s face, it [...]
Emma Raducanu Instagram and Twitter following rockets by more than 1m during run to US Open title September 13, 2021 Emma Raducanu is reaping the rewards of her US Open success with more than 1m new social media followers. The teenage British tennis player, who won her first Grand Slam in New York on Saturday, began the tournament with around 400,000 Instagram followers. By Monday, that number had soared to more than 1.6m. Raducanu has [...]
Emma Raducanu: British tennis sensation set to be inundated with sponsor offers following fairytale US Open triumph September 13, 2021 Emma Raducanu’s fairytale triumph at the US Open has not only made her the new darling of British tennis but also among the hottest properties in sport for sponsors. The 18-year-old from Bromley became the first Englishwoman to win a Grand Slam since Virginia Wade in 1977 when she beat fellow teenager Leylah Fernandez on [...]
Daniil Medvedev wins US Open to land maiden major, prompt ‘dead fish’ celebration and deny Novak Djokovic a calendar sweep of grand slam titles September 13, 2021 Daniil Medvedev dashed Novak Djokovic’s bid for a calendar year clean sweep of Grand Slam titles at the final hurdle and won his own maiden major at the US Open last night. The Russian, 25, beat an emotional Djokovic 6-4, 6-4, 6-4 to complete a breakthrough fortnight in which he only dropped one set at [...]
Channel 4 agrees late deal with Amazon Prime to air Emma Raducanu’s US Open final September 11, 2021 Emma Raducanu’s US Open final against Leylah Fernandez will be aired live for free on Channel 4 after the broadcaster agreed a last-minute deal with Amazon Prime. The 18-year-old is the first British woman to reach a Grand Slam singles final since Virginia Wade, who played at Wimbledon, in 1977. Amazon Prime Video had exclusive [...]