Emma Raducanu capitalises on US Open success with Tiffany & Co sponsorship deal September 23, 2021 Emma Raducanu has signed the first major sponsorship deal since her breakthrough success at the US Open, with jeweller Tiffany & Co. The 18-year-old British tennis sensation has been tipped to land a swathe of commercial deals after producing one of sport’s most remarkable storylines at the grand slam earlier this month. Raducanu wore Tiffany [...]
Emma Raducanu’s success shouldn’t be measured in dollars but in her cultural impact way beyond tennis September 14, 2021 There are two stories written when any sports star bursts on the scene in the way that Emma Raducanu has this summer. The first is about how much money they’ll earn and the second surrounds the number of people who will immediately take up the sport because of it. Both narratives are overly simplistic for different reasons. Distilling Raducanu’s sporting achievement to monetary gain – and let’s face, it [...]
Emma Raducanu Instagram and Twitter following rockets by more than 1m during run to US Open title September 13, 2021 Emma Raducanu is reaping the rewards of her US Open success with more than 1m new social media followers. The teenage British tennis player, who won her first Grand Slam in New York on Saturday, began the tournament with around 400,000 Instagram followers. By Monday, that number had soared to more than 1.6m. Raducanu has [...]
Emma Raducanu: British tennis sensation set to be inundated with sponsor offers following fairytale US Open triumph September 13, 2021 Emma Raducanu’s fairytale triumph at the US Open has not only made her the new darling of British tennis but also among the hottest properties in sport for sponsors. The 18-year-old from Bromley became the first Englishwoman to win a Grand Slam since Virginia Wade in 1977 when she beat fellow teenager Leylah Fernandez on [...]
Daniil Medvedev wins US Open to land maiden major, prompt ‘dead fish’ celebration and deny Novak Djokovic a calendar sweep of grand slam titles September 13, 2021 Daniil Medvedev dashed Novak Djokovic’s bid for a calendar year clean sweep of Grand Slam titles at the final hurdle and won his own maiden major at the US Open last night. The Russian, 25, beat an emotional Djokovic 6-4, 6-4, 6-4 to complete a breakthrough fortnight in which he only dropped one set at [...]
Channel 4 agrees late deal with Amazon Prime to air Emma Raducanu’s US Open final September 11, 2021 Emma Raducanu’s US Open final against Leylah Fernandez will be aired live for free on Channel 4 after the broadcaster agreed a last-minute deal with Amazon Prime. The 18-year-old is the first British woman to reach a Grand Slam singles final since Virginia Wade, who played at Wimbledon, in 1977. Amazon Prime Video had exclusive [...]
US Open prize money 2021: Record sum to be shared at most lucrative tournament in tennis but winners’ share is down again September 10, 2021 The US Open continues to offer the biggest payday in tennis despite cutting the winners’ prize money again in 2021. Whoever triumphs in the women’s and men’s singles finals this weekend in New York will pocket $2.5m, $100,000 more than the champions of Wimbledon banked this summer. But as with all of the Grand Slam [...]
Emma Raducanu: British tennis sensation set to be inundated with sponsor offers following fairytale run at the US Open September 10, 2021 Emma Raducanu’s fairytale run at the US Open has not only made her the new darling of British tennis but also among the hottest properties in sport for sponsors. The 18-year-old from Bromley could become the first Englishwoman to win a Grand Slam since Virginia Wade in 1977 when she faces fellow teenager Leylah Fernandez [...]
Emma Raducanu into US Open semi-finals as dream run continues September 8, 2021 The next British teen tennis star Emma Raducanu extended her dream run at the US Open by beating Belinda Bencic 6-3 6-4 to reach the semi-finals. The 18-year-old Kent native became the first qualifier in US Open history to reach the last four after beating the reigning Olympic champion. Raducanu, ranked 361 in the world [...]
Emma Raducanu to enter world top 75 following dream run at US Open – and British No1 ranking is next in teenager’s sights September 7, 2021 British tennis sensation Emma Raducanu is guaranteed to reach the top 75 of the women’s rankings for the first time as a result of her dream run at the US Open. The 18-year-old from Bromley beat American Shelby Rogers on Monday night to reach the quarter-finals at Flushing Meadows, where she is yet to even [...]