Why tribes are everything in sport, but growing them is no easy task November 20, 2025 Tribalism is key to fandom in sport but the challenge is commercialising and gorwing them, writes Ed Warner. To the Kia Oval for an exercise in tribe creation. Conscious that in most enterprises the whole is stronger than the sum of its parts, I have been working with the help of chairs across Britain’s sporting [...]
In defence of sport’s blazers: Give them scrutiny, yes, but also empathy October 23, 2025 Spend a minute on social media during a major sporting event and you’ll find them: the keyboard warriors, the armchair pundits, the self-appointed arbiters of “what the fans really want”. Their target? The blazers in the boardroom perceived to be truffling for perks and who wouldn’t know how to find the nearest grassroots facility. While [...]
No Limits Tour: Cliff diving, Tom Daley and the TikTokification of sport October 4, 2025 When launching a new sports property it helps to have one of the biggest names in the game lend their support and, in diving, they don’t come much bigger than Tom Daley. So it was a timely boost to the No Limits Tour Cliff Diving Championship that former Olympic champion Daley agreed to appear in [...]
GB Snowsport announces new partner with Olympics looming September 24, 2025 London headquartered insurance broker McGill and Partners has partnered with GB Snowsport ahead of the 2026 Milan Cortina Winter Olympics and Paralympic in February and March. The short-term deal will see the organisations partner up after a successful World Cup season for GB Snowsport, with the likes of snowboard cross racer Charlotte Bankes, skier Dave [...]
Olympic swimmers to take on length of Thames in sewage protest August 29, 2025 Olympic-level swimmers are set to navigate the length of the Thames next week in a bid to highlight calls for better protection from pollution of the UK’s waterways, lakes and seas. Eight elite swimmers are taking part in the non-stop relay, which will begin at the source of the Thames in Gloucestershire on Monday and [...]
Brits back Team GB funding hike, but split over taxpayer involvement June 24, 2025 More than half of Britons think Team GB athletes should be given more funding but are split over whether that injection should come from the taxpayer, new research out today shows. Exclusive polling by Ipsos for City AM reveals backing for athletes such as Keely Hodgkinson to receive more than the average £22,500 payment, but [...]
Rolex becomes title sponsor of major sport league November 21, 2024 Legacy watch brand Rolex has today been announced as title sponsor of SailGP, with the Formula 1 of water now known as the Rolex SailGP Championship. The luxury brand joins the likes of Chanel (The Boat Race) in venturing into title sponsorship agreements in sport. The watchmaker has been associated with SailGP since 2019. The [...]
Great Britain through to Billie Jean King Cup semi-finals November 17, 2024 Emma Raducanu and Katie Boulter won their singles ties against Canada as team Great Britain booked a place in the semi-finals of the Billie Jean King Cup. Canada came into finals week in Spain as defending champions but Raducanu toppled Rebecca Marino 6-0 7-5 and Boulter beat Leylah Fernandez 6-2 6-4 to give Britain a [...]
Great Britain match Tokyo Paralympics medal haul but down on Rio September 8, 2024 Late success for Great Britain saw Paralympics GB match their medal haul from Tokyo at the Paris 2024 Paralympic Games. Britain will bring home a total of 124 medals (49 gold, 44 silver and 31 bronze) with the number of gold and silver medals up on the Japanese Games but bronzes down. Paralympics GB, though, [...]
The path towards a more equitable Olympic Games future September 7, 2024 Enhanced cooperation is essential amongst the governing bodies to ensure the Olympic Games have a more equitable future, write Benoît Pasquier and Alexander Needham of Charles Russell Speechlys. The essence of sport hinges on the principle of a level playing field and it is this very foundation that makes competition compelling. The evolution of the [...]