Diageo launches the new Scotch whisky Rare Series aimed at private clients Whisky Diageo has unveiled a new high-end whisky collection as it doubles down on its push into the global luxury spirits market. The drinks giant has introduced the Rare Series, a collection of Scotch whiskies aimed at private clients and collectors. The initial release includes five single malts drawn from distilleries across Scotland. The range features [...]
Casks of Distinction: Rare whisky for drinking, not investment Whisky Whisky Business: City AM’s monthly look at the world of whisky. Established in 2017, Casks of Distinction was created by Diageo to offer something different for the world’s most devoted whisky collectors – 12 unique casks selected from the group’s vast whisky collection known as “The Twelve.“ The drinks giant owns around 30 distilleries across Scotland [...]