Swansea buck gambling trend as Snoop Dogg’s club sign green wellness brand Sport Business Snoop Dogg’s English football club has announced a green wellness brand as its front-of-shirt sponsor, bucking a trend of Championship clubs siding with gambling firms. Swansea City – part owned by Snoop, footballer Luka Modric and American businesswoman Martha Stewart – will play in the Championship with gut health firm AG1. The wellness brand – [...]
Everton top Premier League table for fan engagement Sport Business Everton are the best Premier League club for fan engagement, research shared with City AM reveals. The Fan Engagement Index 2024-25 has ranked The Toffees 10th in the country, making them the highest scoring club from English football’s top league. The Fan Engagement Index has been published by Think Fan Engagement (TFE) every year since [...]
Snoop Dogg, Reynolds and Modric: What’s luring stars to Welsh football? Sport Business From Wrexham to Swansea and, perhaps soon, Cardiff: is the need for narratives leading the rich and famous to Welsh football? Two years ago, an American couple at Crewe train station asked me if they were on the right platform. They’d travelled from the other side of the world to go on a football pilgrimage. [...]
Snoop Dogg joins Luka Modric as co-owner of Swansea City July 18, 2025 Drop It Like It’s Hot rapper Snoop Dogg has joined Luka Modric as a co-owner of Championship club Swansea. The Welsh club announced Croatian footballer Modric as a part-owner of Swansea City earlier this year and have added Snoop as a co-owner and investor. Snoop Dogg’s sporting associations of late have included the Fifa video [...]
Real Madrid captain Modric invests in Championship side Swansea City April 14, 2025 Real Madrid captain and former Ballon d’Or winner Luka Modric has purchased a minority stake in Championship club Swansea City. The investment will see the Croatian midfielder join the ownership group at the club based in South Wales. “This is an exciting opportunity,” Modric said. “Swansea has a strong identity, an incredible fanbase, and the [...]