Seattle Seahawks: Why are NFL franchises selling for $10bn? Sport Business Just days after winning their first Super Bowl in over a decade the owners of the Seattle Seahawks – the Allen family – put the NFL franchise up for sale. Paul Allen was a co-founder of Microsoft, and “The Estate of Paul G. Allen” has now begun a formal sale process of the franchise due [...]
Private equity made to wait for Super Bowl win as Seahawks triumph Sport Business Private equity was forced to wait for its first NFL Super Bowl win after the Seattle Seahawks beat the Sixth Street-backed New England Patriots on Sunday. The fund, based out of Super Bowl host city San Francisco, acquired a minority stake in the Patriots last November after the NFL opened up its league to a [...]
Sorry performative politicians, a 2026 World Cup boycott just won’t work Sport Business Politicians calling for a boycott of the World Cup are only proving how out of touch and powerless they are, writes Ed Warner. Every four years, politicians rediscover our football. And inevitably, they then threaten to take it away from us. Think Russia, then Qatar. This time, President Trump is the trigger. Quelle surprise! The [...]
The top 20 sporting events by bets placed in 2025, according to Entain December 31, 2025 Betting behemoth Entain has revealed the sporting events punters bet on the most during 2025. The iconic Grand National, run at Aintree, maintained its top spot but the number of footballing events in the top 50 fell slightly, largely down to 2025 being a year without a major men’s tournament. The Grand National was joined [...]
San Francisco 49ers: Stake sale to OpenAI chair values NFL team at $9bn December 9, 2025 The San Francisco 49ers have been valued at more than $9bn after the chairman of artificial intelligence behemoth OpenAI agreed to acquire a stake in the NFL franchise. Bret Taylor – who is also the co-founder and chief executive of fellow AI business Sierra, and formerly the board chairman of Twitter – will acquire one [...]
Nutella owners plan $100m World Cup and Super Bowl marketing spree October 10, 2025 Nutella owner Ferrero will spend over $100m on marketing campaigns related to the Fifa World Cup and 2026 Super Bowl. The confectioner, founded in Italy but based in Luxembourg, has been in the United States for decades but is looking to surge into the North American sports sector. The United States will co-host the 2026 [...]
Sky Sports expands NFL coverage with new three-year deal August 29, 2025 Sky Sports has agreed an expanded three-year deal with the NFL that will see the broadcaster show up to five live games per weekend in the UK. Sky will have first pick of games at both 6pm and 9pm on Sunday, as well as showing up to three more games from those timeslots concurrently. In [...]
Free-to-air broadcaster 5 to show NFL and Super Bowl August 28, 2025 Free-to-air broadcaster 5 has secured the rights to Sunday evening NFL matches, and will show the next Super Bowl. The new multi-year deal continues the long running theme of having elements of the NFL on free-to-air television in the United Kingdom, with the American football league also broadcasting a match on Channel 5 on the [...]
NFL: San Francisco 49ers keen on London Super Bowl August 22, 2025 San Francisco 49ers bigwigs are warm to a London Super Bowl as the NFL mulls taking their showpiece match overseas. There has been a lot of talk surrounding whether the top American football league would ever see an overseas franchise, and whether the Super Bowl would ever leave the shores of the United States. But [...]
Steel tariffs: UK ‘ready for all situations’, No10 says on Trump threats February 10, 2025 The UK is “ready for all situations” and ministers will “engage as appropriate”, No10 has said, in the wake of Donald Trump’s threat to impose tariffs on steel and aluminium imports into the US It follows a government minister saying Britain will have to “wait and see” if Donald Trump “gets more specific” about his [...]