Nutella owners plan $100m World Cup and Super Bowl marketing spree Sport Business Nutella owner Ferrero will spend over $100m on marketing campaigns related to the Fifa World Cup and 2026 Super Bowl. The confectioner, founded in Italy but based in Luxembourg, has been in the United States for decades but is looking to surge into the North American sports sector. The United States will co-host the 2026 [...]
Sky Sports expands NFL coverage with new three-year deal Sport Business Sky Sports has agreed an expanded three-year deal with the NFL that will see the broadcaster show up to five live games per weekend in the UK. Sky will have first pick of games at both 6pm and 9pm on Sunday, as well as showing up to three more games from those timeslots concurrently. In [...]
Free-to-air broadcaster 5 to show NFL and Super Bowl Sport Business Free-to-air broadcaster 5 has secured the rights to Sunday evening NFL matches, and will show the next Super Bowl. The new multi-year deal continues the long running theme of having elements of the NFL on free-to-air television in the United Kingdom, with the American football league also broadcasting a match on Channel 5 on the [...]
NFL: San Francisco 49ers keen on London Super Bowl August 22, 2025 San Francisco 49ers bigwigs are warm to a London Super Bowl as the NFL mulls taking their showpiece match overseas. There has been a lot of talk surrounding whether the top American football league would ever see an overseas franchise, and whether the Super Bowl would ever leave the shores of the United States. But [...]
Steel tariffs: UK ‘ready for all situations’, No10 says on Trump threats February 10, 2025 The UK is “ready for all situations” and ministers will “engage as appropriate”, No10 has said, in the wake of Donald Trump’s threat to impose tariffs on steel and aluminium imports into the US It follows a government minister saying Britain will have to “wait and see” if Donald Trump “gets more specific” about his [...]
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DraftKings Promo Code: Get $200 Bonus Bets Instantly for Super Bowl LIX February 9, 2025 Are you excited for the upcoming Super Bowl LIX, where the Kansas City Chiefs take on the Philadelphia Eagles this Sunday at 6:30 PM? If so, the leading DraftKings Sportsbook is bursting with incredible betting opportunities for this exciting match. A standout aspect that our experts at City AM particularly favored was the huge welcome [...]
NFL betting: Super Bowl fans to wager billions on Swift, Gatorade, Eagles and Chiefs February 9, 2025 The NFL Super Bowl, in all of its commercial glory, will take the headlines across the next 24 hours; whether that be the half-time show, the result of the adverts. But the betting markets this weekend are a fascinating watch, with last year’s Super Bowl – when comparing bet-on events – beating out the Euros [...]
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