London Irish target millennial rugby fans with Netflix-style monthly ticket subscription for home games September 14, 2021 Premiership Rugby club London Irish have launched a monthly ticket subscription service in an attempt to woo millennials ahead of the new season. Prices start from £30 per month for adults and £9 for children and include entry to all league and cup games at the Exiles’ new stadium, as well as all perks afforded [...]
Emma Raducanu Instagram and Twitter following rockets by more than 1m during run to US Open title September 13, 2021 Emma Raducanu is reaping the rewards of her US Open success with more than 1m new social media followers. The teenage British tennis player, who won her first Grand Slam in New York on Saturday, began the tournament with around 400,000 Instagram followers. By Monday, that number had soared to more than 1.6m. Raducanu has [...]
Emma Raducanu: British tennis sensation set to be inundated with sponsor offers following fairytale US Open triumph September 13, 2021 Emma Raducanu’s fairytale triumph at the US Open has not only made her the new darling of British tennis but also among the hottest properties in sport for sponsors. The 18-year-old from Bromley became the first Englishwoman to win a Grand Slam since Virginia Wade in 1977 when she beat fellow teenager Leylah Fernandez on [...]
Emma Raducanu: British tennis sensation set to be inundated with sponsor offers following fairytale run at the US Open September 10, 2021 Emma Raducanu’s fairytale run at the US Open has not only made her the new darling of British tennis but also among the hottest properties in sport for sponsors. The 18-year-old from Bromley could become the first Englishwoman to win a Grand Slam since Virginia Wade in 1977 when she faces fellow teenager Leylah Fernandez [...]
Barcelona suffer another financial blow with Rakuten set to pull plug on €30m-a-year shirt sponsorship September 9, 2021 Japanese e-commerce giant Rakuten is to end its €30m-a-year sponsorship of Barcelona at the end of the season, according to reports. The development is another blow for the beleaguered titans of Spanish football, who are more than £1bn in debt and lost star player Lionel Messi this summer. Rakuten has been the main shirt sponsor [...]
Altrad to replace AIG as All Blacks and Black Ferns front-of-shirt sponsor as French-Syrian billionaire Mohad Altrad increases rugby influence August 27, 2021 Construction conglomerate Altrad has increased its presence in rugby union by becoming the new front-of-shirt sponsor to the All Blacks, Black Ferns and New Zealand’s other national teams. Altrad, which owns Montpellier Herault in the Top14 and is a sponsor of the French national teams, has agreed a six-year deal with New Zealand Rugby (NZR) [...]
Roger Federer-backed shoemaker files IPO in US August 24, 2021 On, a shoemaking company backed by tennis star Roger Federer, has filed for an initial public offering in New York, according to widespread reports. The Swiss shoemaker was, according to reports, valued at around $2bn after its last funding round. According to Reuters, On could pursue a valuation between $4bn to $6bn in its IPO. [...]
The Hundred has succeeded in attracting a new audience, say English cricket chiefs August 24, 2021 English cricket chiefs have hailed the success of The Hundred in reaching new audiences. Almost 60 per cent of the 16.1m people who watched the new domestic men’s and women’s competition on television had not tuned in to any other English cricket this year, the England and Wales Cricket Board said. More than half of [...]
UK’s biggest pub chain Stonegate to promote Spanish football after agreeing deal with LaLiga to show its matches in 100 pubs August 18, 2021 The UK’s biggest pub group, Stonegate, has struck a deal with Spanish football league LaLiga to show and promote its matches. Stonegate will showcase the LaLigaTV channel, which broadcasts all live games and recently announced Gary Lineker as a presenter, in almost 100 key pubs including its London-based Sports Bar and Grill chain. The move [...]
Tennis ace Naomi Osaka moved to tears in first press conference since revealing battle with depression August 17, 2021 Tennis star Naomi Osaka broke down in her first press conference since pulling out of the French Open and revealing her struggle with depression earlier this year. The world No2 took a break from the video call at the Cincinnati Open on Monday evening after appearing to become upset after a question about her relationship [...]