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Sport Business

  • EFL clubs urged to sue government after being cut out of £300m bailout

    December 17, 2020

    English Football League (EFL) clubs should unite and sue the government for excluding them from its sport bailout, says one owner. The Sports Winter Survival Package last month issued £300m of emergency funding to offset the financial impact of Covid-19. Rugby union received £135m and horse racing £40m, but the only funding for football was [...]

  • The Week in Sportbiz: Premier League toasts beIN deal; banker set to buy Lille; breakaways boosted; Australian Open delay; and Griezmann bins Huawei

    December 17, 2020

    Christmas cheer has arrived early at the Premier League after it agreed a new $500m deal with beIN Sports. The contract, which gives beIN exclusive broadcast rights in 24 countries across the Middle East and North Africa, is effectively a three-year extension to their deal for 2019-22. It comes as a boost to the Premier [...]

  • Rangers, Hummel and JD Sports probed by competition watchdog over replica kit pricing

    December 16, 2020

    Scottish football club Rangers are being probed by the UK competition watchdog over the pricing of their replica kits. The Competition and Markets Authority is also investigating Rangers’ former kit maker Hummel and retailers JD Sports and Greaves Sports. The CMA said it’s probe centred on “suspected anti-competitive behaviour in relation to the price at [...]

  • What the tech happened to sport in 2020?

    December 16, 2020

    Comparing the lack of sport with the other crises witnessed this year would be disingenuous. Still, an awful lot of people had large holes in their lives when live sport went off air in 2020.  Some entities filled the gap fast, most notably motorsport, in no small part thanks to its embracing of esports. For [...]

  • Anthony Joshua vs Kubrat Pulev: How pay-per-view numbers tell the story of British boxer’s success

    December 11, 2020

    British boxer Anthony Joshua defends his world titles against Bulgarian challenger Kubrat Pulev this weekend in a contest most will watch on pay-per-view television. A maximum 1,000 fans will be allowed to attend the SSE Arena in London on Saturday, but the rest must fork out £24.95 to watch on Sky Sports Box Office. All [...]

  • Supersizing DAZN: Why a UK launch is just the start of the sport streaming service’s global ambitions

    December 11, 2020

    “Supersizing” is the buzzword of the moment at DAZN, the sport streaming service that finally launched in the UK this month. It’s an appropriate one, in that it reflects DAZN’s expansion to more than 200 countries, making it the first global platform of its kind. It is also suitably bullish for a company that is [...]

  • The Week in Sportbiz: ATP Tour omits Alexander Zverev from new campaign, Bundesliga courts private equity, Matchroom signs Campbell Hatton

    December 10, 2020

    The ATP Tour launched its new marketing campaign this week, and tennis fans didn’t need Hawk-Eye to notice there was someone missing. Stars of the men’s circuit Roger Federer, Novak Djokovic and Rafael Nadal naturally featured prominently in the promotional material. So did some less well-known names, including world No34 Hubert Hurkacz, No37 Jannik Sinner [...]

  • Sport at Christmas: Why the festive period is a gift for canny PRs seeking impactful coverage

    December 10, 2020

    Did we take for granted just how much incredible sport usually takes place throughout the festive period?  In football, we have Boxing Day and New Year’s Day fixtures. Rugby, meanwhile, sees the annual Big Game in which Harlequins head across the road to Twickenham for the ultimate booze-filled day out for 80,000 fans. Inevitably, it [...]

  • Post-Brexit transfer rules: How they work and why legal experts believe they are good for English football

    December 9, 2020

    Post-Brexit transfer rules will be “easier and better” for English clubs and “a good thing for football”, according to a leading immigration lawyer. From January 2021, all overseas signings will have to prove their eligibility via a points system that takes into account factors including how many games they have played. In addition, English clubs [...]

  • Sky Sports attracts record viewing figures for second time in two months

    December 8, 2020

    Sky Sports has thrived during the second national lockdown, breaking its audience records for the second time in two months. Sunday 29 November saw an average of 1.17m viewers and a peak of 4m tune in to the Sky Sports portfolio of channels. Drawing the record audience were a triple header of live football that [...]

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