A green and gold decade: Australia prepares for spell as host of sport’s biggest events August 15, 2022 The sun-kissed nation of Australia is about to embark on a decade-long installation as the centre for world sport. Although it was beaten by Qatar to the rights to stage the men’s football World Cup later this year, the country is set to co-host the women’s equivalent as well as Rugby World Cups, a second [...]
Players as part owners: Is Cesc Fabregas’ deal with Como the future of football? August 14, 2022 As athletes transition to life after professional sport it is natural for them to consider what comes next, and such considerations were highlighted recently by Cesc Fabregas’ recent signing with FC Como. In addition to his wages, the Italian club has said that Fabregas will also become a co-owner. So could this be a trend [...]
Trevor Steven: Manchester United must use transfer window to fix serious problems August 11, 2022 The Premier League season may have started but the transfer window remains open until the end of the month – and Manchester United have already shown that they have the greatest need of the top teams to make use of the market. Sunday’s home defeat to Brighton in their opening game served up the familiar [...]
Ed Warner: English cricket has picked the right man to solve its problems – at last August 11, 2022 It’s only taken the best part of 10 months and two attempts, but the England and Wales Cricket Board’s search for a new chair has at last come up with the outcome that the counties identified for it from the off. Richard Thompson, until now chair at Surrey, is clearly the best person for the [...]
“I’m evolving away from tennis”: Serena Williams announces impending retirement August 9, 2022 Serena Williams has announced her imminent retirement from tennis, announcing that she plans to call time on one of the great sporting careers after this month’s US Open. The 23-time Grand Slam singles winner told Vogue magazine that she is “evolving away from tennis” to spend more time being a mother and running her venture [...]
Lessons from Lionesses: What English rugby can learn from Euros for 2025 World Cup August 9, 2022 The iconic Chloe Kelly goal celebration, the record attendance for a final, success on home soil; England Women’s Euro 2022 victory felt like a watershed moment for women’s sport. But in a few years’ time England will be doing it all over again. This time, however, it will be with the oval ball. It was [...]
Track and Field at Commonwealths shows British Athletics there’s no more excuses August 8, 2022 At the weekend 30,000 fans crammed into Birmingham’s Alexander Stadium for a Saturday evening session of athletics. On show were British superstars Keely Hodgkinson, Laura Muir and Zharnel Hughes. But the loudest cheer of the night was for Rosefelo Siosi from the Solomon Islands. The 25-year-old long-distance runner came last in the 5,000m – by [...]
Gambling sponsors back on the up in sport despite continued threat of a ban, study finds August 4, 2022 Gambling sponsorship in English sport is back on the rise despite the threat of a potential ban, according to a new study. The number of betting companies with front-of-shirt sponsorship deals at leading clubs appeared to be in terminal decline just a year ago, having plummeted 48 per cent from 2019 to 2021. Premier League [...]
The Women’s Euros smashed records. Now we need more women on football club boards August 2, 2022 Women’s Euro 2022 broke new records for football and it’s clear that brands are now recognising the commercial value of the women’s game. Spurred on by rising professionalism, for the first time ever, every one of the top-20 revenue generating clubs in world football now has a women’s team. Off the pitch though, it’s a [...]
England Women set for sponsorship offers after Euros success turns Lionesses into stars August 1, 2022 The stars of England’s success at Women’s Euro 2022 could be in line for lucrative personal sponsorship deals as a result of the tournament making them household names. Lionesses including captain Leah Williamson and super-sub Alessia Russo have enjoyed greater prominence than ever as women’s football has made the front and back pages. But the [...]