Qatar 2022: How can brands navigate the most political World Cup ever? September 20, 2022 While the location of this year’s Qatar 2022 World Cup makes it the most controversial yet, it is still a huge global moment that fans across the world will want to engage with, and brands be a part of. This is the first time a men’s football World Cup has been held in what is [...]
Cameron Smith proves point to critics with first LIV Golf win at his second attempt September 19, 2022 Open champion Cameron Smith hit back at criticism of his move to LIV Golf after winning his first title on the Saudi-backed big-money circuit on Sunday night. Smith carded a final round of 69 to finish on 13 under par and win by three shots from Dustin Johnson and Peter Uihlein at Rich Harvest Farms [...]
Ed Warner: How to solve the Hundred and help county cricket with private money September 15, 2022 The Hundred isn’t going away, whatever diehard cricket traditionalists might wish. It’s been cemented into the English calendar until at least 2028 by a television deal finalised just before the arrival of the England and Wales Cricket Board’s new chair. Richard Thompson, erstwhile arch-critic of the controversial competition, now finds his room for manoeuvre severely [...]
Premier League and EFL cancel this weekend’s fixtures despite guidance there was ‘no obligation’ to do so September 9, 2022 The Premier League and English Football League has cancelled this weekend’s fixtures to mark the death of Her Majesty the Queen despite government guidance there was “no obligation” to do so. England’s footballing body released a statement on Friday saying it took the drastic action following the death of Her Majesty Queen Elizabeth aged 96. [...]
Premier League clubs splurge record £1.9bn in transfer window September 2, 2022 Premier League clubs spent a record £1.9bn in the recent transfer window, representing 49 per cent of spending among the continent’s top leagues. The English top flight was responsible for 49 per cent of spending in Europe’s ‘big five’ leagues (England, France, Germany, Spain and Italy), and it was 67 per cent higher than the [...]
Premiership Rugby chief says Worcester aren’t out of the woods yet September 1, 2022 Premiership Rugby chief executive Simon Massie-Taylor insists troubled club Worcester Warriors will take their place alongside the other 12 teams in this year’s league next week but warned that doubts remain over their future. Speaking at the launch of the season at Twickenham Stadium, Massie-Taylor said that the West Midlands club had enough funds for [...]
Rematch: Meet the Secret Cinema for sport recreating the Rumble in the Jungle August 30, 2022 Founder Richard Ayers and investor Trevor Beattie tell Frank Dalleres about Rematch, the immersive sporting experience bringing the Rumble in the Jungle to London in early 2023. Imagine for a moment that you could attend any sporting event of the past. What would you choose? The 1966 World Cup final? Botham’s Ashes? Serena’s first Grand [...]
London 2012 Paralympics: Why the legacy of the Games has fallen short August 29, 2022 Ten years on from the London 2012 Paralympics, Helen Rowbotham assesses the Games’s legacy. Sport should be accessible to everyone, irrespective of race, gender, economic background or whether you are disabled or not. It’s not new to say that participation is a good thing and leaving a sporting legacy was a big part of what [...]
Luke Chadwick interview: Ex-Manchester United star out to change children’s coaching August 25, 2022 When Luke Chadwick joined Manchester United as a shy teenager it was not the culture of excellence so much as the welcoming environment that Sir Alex Ferguson had cultivated which made the biggest impression. United’s legendary manager favoured the personal touch, as Chadwick found before a trial match. “Sir Alex came into the dressing room [...]
Ed Warner: Does society have a responsibility to retiring athletes? August 25, 2022 We may be just days away from seeing the last of Serena Williams in competitive tennis. The US Open, which starts next week, is marked out as the retirement party for the greatest tennis star of the modern era. At 40 years old, she’s late to step away from elite sport and does so with [...]