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Sport Business

  • Break the internet: Google reveals World Cup final set new records for search traffic

    December 19, 2022

    Argentina’s thrilling World Cup final triumph over France set a new record for the number of Google searches, says the tech giant. The South Americans won the trophy for the third time on Sunday afternoon in a thrilling match that saw Lionel Messi finally become world champion at the age of 35. Sundar Pichai, chief [...]

  • ECJ strikes major blow for Uefa and Fifa in legal battle over European Super League

    December 15, 2022

    Three of football’s biggest clubs have suffered a major blow to their hopes of reviving a breakaway Super League at the European Court of Justice. In a recommendation issued by an advocate general this morning that followed a hearing at the ECJ in July, the court has been advised to side with governing bodies Uefa [...]

  • European Super League: Will ECJ resurrect breakaway or prove final nail in its coffin?

    December 14, 2022

    Abandoned by most of its supporters in the face of widespread outcry, tied up in red tape, and then undermined by the financial problems of its remaining backers, the European Super League has never looked more dead. But the controversial breakaway football competition could be dramatically resurrected on Thursday when an advocate general delivers their [...]

  • Ed Warner: Is Infantino a moonbeam or a clown? Either way, Fifa boss is here to stay

    December 1, 2022

    Gianni Infantino. Moonbeam or clown? Flibbertigibbet? Certainly. Problem-solver, or problem to be solved? All depends on where you are coming from – quite literally. Just don’t expect Fifa’s demon/angel (delete according to taste) president to be going anywhere soon. Most likely not until 2031. Football’s Swiss-Italian head honcho has been front and centre of the [...]

  • Ed Warner: Manchester United should have refused to tear up Cristiano Ronaldo contract

    November 24, 2022

    Watching Cristiano Ronaldo’s conversation with Piers Morgan I was instantly reminded of Princess Di’s (in)famous interview with Martin Bashir, so much in the news in recent months.  No sense here though that the footballer was duped into his doe-eyed criticisms of Manchester United – certainly not if we accept Morgan’s subsequent justifications for the guest [...]

  • Manchester United: Glazers face disappointment over £6bn price tag

    November 23, 2022

    Manchester United’s owners, the Glazer family, look likely to have to drop their asking price of £6bn to £8bn for the Premier League football club. The Glazers, who also own NFL franchise the Tampa Bay Buccaneers, announced they were ready to sell United after 17 years in charge earlier this week. The Americans fired the [...]

  • Comment: Criticise me not Qatar for World Cup, says Infantino. OK then, here goes

    November 20, 2022

    In a speech riddled with crass false equivalences on the eve of the World Cup, Gianni Infantino had a message for critics of this tournament. “Don’t criticise Qatar. Don’t criticise the players” the Fifa president said. “Criticise me, because I am responsible for everything.” OK, Gianni; here goes. There is no shortage of material. Criticise [...]

  • Ed Warner: If Liverpool’s owners want to sell, expect more American buyers

    November 17, 2022

    Ed Warner addresses why American investors are the most likely purchases of any Liverpool shares on the market, why England’s Rugby World Cup defeat was good for the women’s game, and cricket song choices with a sense of humour. Forty-three days without the Premier League. Three days in and already I’m suffering withdrawal symptoms. Yes, [...]

  • Size matters: Why tiny Qatar decided it needed to host the World Cup

    November 16, 2022

    Sport business and geopolitics expert Professor Simon Chadwick explains the economic, security-related and nation-building reasons why Qatar is hosting the World Cup. With the start of the men’s World Cup in Qatar imminent, fans are looking ahead to the action starting. Some will be anticipating Harry Kane retaining his Golden Boot, though others may feel [...]

  • Magic materials, paperless tickets and Web3: Sports technology trends to watch in 2023

    November 16, 2022

    Rebecca Hopkins, chief executive of the STA Group, picks out the sports technology trends to watch in the next year. It is exciting to realise how far sport has come in the past 12 months and whilst the post-pandemic era is throwing up more external challenges than could have been predicted, the sector remains as [...]

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