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Sport Business

  • Super Bowl ad review: T-Mobile, Squarespace, Popcorner, Workday, Paramount Plus – read who we think did it best and then watch them for yourself

    February 12, 2023

    Once upon a time, the Super Bowl ads were just that: adverts that aired during the intervals of the most-watched sports event in North America. They ran once, with audiences across the country waiting in anticipation for the best work the advertising industry could muster.  Today, Super Bowl ads are trailed by their own teaser [...]

  • Crystal Palace v Brighton: Owner row causing storm clouds over Selhurst Park

    February 11, 2023

    Amid the antipathy there may be the odd trace of envy among Crystal Palace fans when Brighton and Hove Albion visit in the Premier League on Saturday. Palace traditionally have the upper hand in one of English football’s least conventional rivalries but this season there is no denying that Brighton are firmly on top. Riding [...]

  • Qatar interested in buying Manchester United – but bidders won’t be PSG owners Qatar Sports Investments

    February 9, 2023

    The Qatar Investment Authority is interested in buying a stake in Manchester United and has not ruled out a full takeover. QIA, which owns Harrods as well as significant shareholdings in Heathrow Airport and Sainsbury’s, has not made an offer for United yet. But it is one of the Qatari parties mulling an offer to [...]

  • Ed Warner: Rugby union could learn from the NFL model on Super Bowl LVII weekend

    February 9, 2023

    For all the relentless commercial growth of the Premier League, IPL and F1, the NFL remains the sporting brand to beat. Super Bowl LVII will be watched by more than 200m people worldwide on Sunday.  The matchup between the Kansas City Chiefs and the Philadelphia Eagles has its stories, but in truth the identity of [...]

  • FC Barcelona: Regulators tighten loophole and cut Spanish giants’ spending power

    February 8, 2023

    FC Barcelona are facing a setback to their on-field resurgence in the form of a crackdown on their exploitation of so-called “economic levers”, City A.M. can reveal. The Spanish club, on course to end their four-year wait for another LaLiga title, have attracted the attention of domestic and European regulators with their innovative capital-raising. Last [...]

  • Manchester City hire £10,000-an-hour Boris Johnson Partygate barrister to fight Premier League charges

    February 8, 2023

    Manchester City have hired the barrister who advised Boris Johnson over Partygate, Lord Pannick KC, to defend them against more than 100 charges brought by the Premier League. Pannick is one of the country’s leading barristers and can command fees of £10,000 an hour – equivalent to City top earner Kevin de Bruyne’s £400,000 salary, [...]

  • Juventus: Why Italian football’s latest scandal has sent its most successful club tumbling down Serie A – and what it means for Tottenham Hotspur and plans for a European Super League

    February 7, 2023

    While Manchester City are facing claims they systematically broke financial rules, Juventus have already been docked points for their own scandal in Serie A – and it might be about to get worse. Heard the one about the serial domestic champions brought to heel over allegations of systematic abuse of financial regulations? Except this isn’t [...]

  • Why have Manchester City been charged by the Premier League? What punishment can they face? Will it affect the title race or fellow big-spenders Chelsea?

    February 6, 2023

    The Premier League hit Manchester City with an unprecedented volume of charges for alleged breaches of financial rules on Monday, but what happens next? What punishment could City face if found guilty? And what does it mean for the title race, and other big-spending clubs such as Chelsea? Read on to find out. What has [...]

  • Football league club chairman makes radical suggestion to help non-league teams – and believes it could get majority backing

    February 6, 2023

    English football is facing fresh calls to overhaul promotion and relegation and make it easier for non-league clubs to climb the men’s pyramid. The number of teams promoted from the National League to League Two should increase from two to three, argues Grimsby Town chairman Jason Stockwood. Stockwood, writing in the Guardian, says there may [...]

  • Full Swing: Golf’s Netflix docuseries lays bare rancour between PGA Tour and LIV Golf, but will it do a Drive to Survive?

    February 6, 2023

    When Netflix weighed up what to call its latest behind-the-scenes sport documentary, this time about life on golf’s PGA Tour, it plumped for the beige Full Swing. It might have been better off choosing Making A Wedge, such is the preoccupation with money that runs through the eight-part series, or Taking Out The Pin, given [...]

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