Campaign cock-up of the week: The candidates who can’t stop embarrassing themselves June 20, 2024 In this column, former No 10 advisor Giles Kenningham analyses the worst comms screw-ups of the election campaign. So what took the prize for the worst PR gaffe this week?
Brewdog founder James Watt swaps beer for marketing with new venture June 17, 2024 Watt, who recently stepped down as Brewdog chief executive, described Social Tip as a modern twist on traditional word-of-mouth marketing.
The Tiktok election: Can memes really move the polls? June 6, 2024 Labour and the Conservatives have been throwing their best memes at each other, but will Tiktok actually sway the election?
Finfluencers are all the rage, and for good reason. Here’s the five you should follow June 1, 2024 Finfluencers are all the rage, and for good reason. Influencer marketing expert Gordon Glenister tells us the five to pay attention to.
Brits lost more than £1bn to fraudsters last year as purchase scams hit record high May 22, 2024 Brits lost more than £1bn to fraudsters last year, new figures show, as purchase scams surge to a new record and social media firms face tough questions over the high levels of fraud originating on their platforms.
The Notebook: Could brands and influencers sway this year’s elections? May 22, 2024 From shaping voters to capitalising on the gaming boom, brands and influencers have immense power, writes Matt Scheckner in today's Notebook.
Donald Trump’s Truth Social craters to $300m loss amid market manipulation claims May 21, 2024 Trump Media and Technology Group's primary asset Truth Social generated just $770,500 in sales over the quarter.
‘Old Money’ Tiktok trend drives demand for Rolex’s as buyers willing to pay more for ‘immediate access’ May 18, 2024 The boss behind one of Britain’s best known sellers of Rolex and Tag Heuer watches said there has been a surge in interest for luxury goods from Gen Z shoppers as they look to emulate the dress sense of the upper classes.
The Notebook: How dual-screening is changing the attention economy May 14, 2024 Tiktok's Kris Boger on the attention economy, how social media is enriching sport, and his favourite podcast.
Ofcom chairman says no more ‘free ride’ for social media companies May 12, 2024 "It’s become a bit of a Wild West in some corners of the internet and on social media," Ofcom's chairman said this weekend.