Rory Sutherland: ‘I now understand how teenage celebrities feel like’ April 3, 2025 Spend enough time scrolling through on YouTube, TikTok or Instagram these days and it’s won’t take long for you to come across the most unlikely social media sensation of the last couple of years – Rory Sutherland. This 59-year-old Cambridge graduate and advertising executive has become a well-known face ever since an enterprising film student [...]
Arla Foods: Lurpak maker eyes cuts as it battles rising prices February 19, 2025 Arla Foods, the dairy giant behind the likes of Lurpak and Cravendale, has warned it is looking to make cuts of up to €110m (£91.1m) in 2025 as it battles rising prices and consumer uncertainty. The Danish-Swedish multinational co-operative, which has a large presence in the UK, added it expects to report a revenue of [...]
NBA breaks rank with NFL and joins X and Truth Social alternative Bluesky February 18, 2025 The NBA has broken ranks with the NFL and established an official presence on Bluesky, the rival social media platform to X. The world’s biggest basketball league launched its account over the last week, though it did not post during its All-Star Weekend. The NBA and some of its teams join Major League Baseball in [...]
Meta fact-checking U-turn probed over Ronaldo Facebook deepfake scam February 6, 2025 Meta’s decision to scrap fact-checking on Facebook and Instagram is under review after Brazilian football legend Ronaldo Nazario was caught up in a deepfake scam. The company’s oversight board has launched an investigation after Meta initially rejected calls to remove a post that used an AI-manipulated video of Ronaldo to promote a gambling app. Meta [...]
‘No plans right now’ to ban TikTok in the UK January 19, 2025 There are “no plans right now to ban TikTok”, a Cabinet minister has said. Chief Secretary to the Treasury Darren Jones told the BBC’s Sunday with Laura Kuenssberg programme: “We always keep all of these technology issues under consideration, whether it’s for national security or data privacy concerns. “We have laws in place and processes [...]
As if! What 30 years of Clueless can teach us about marketing January 9, 2025 30 years on, there's a lot we can learn from Clueless about marketing. In particular, the power of the clique, writes Nick Palmer.
Can rugby’s biggest social media star boost the English game? December 2, 2024 You may not have heard of her but she can claim to be the most famous name in the game – and now Ilona Maher is seemingly on her way to England and Premiership Women’s Rugby. The 28-year-old USA sevens player is a social media sensation, with 4.6m followers on Instagram and a further 3.2m [...]
Shoppers warned to be wary of social media scams this Black Friday November 24, 2024 Fraud is set to reach an all-time high this Black Friday, with online social media scams the most likely place for fraud to occur, according to new data. UK shoppers are expected to spend £9.14bn over the four-day Black Friday weekend – a 4.5 per cent increase on last year, according to Globaldata. But fraud [...]
Ed Warner: Gold rush for athletes as sport venures into crazy territory November 21, 2024 Too much money chasing too few goods spells inflation. In the madcap pursuit of novel sporting ventures it is the athletes whose prices are swelling.
Sport facing ‘tipping point’ as youth ditch live coverage November 19, 2024 The sport industry is at “a tipping point” due to declining interest in watching live sport among young people, experts have warned. Two thirds of global sports executives are concerned that a shift amongst younger fans from live sport to highlights and documentaries could damage the commercial value of the industry, according to Altman Solon’s [...]