LIV Golf is Formula 1 and PGA Tour is IndyCar, says CEO O’Neil Sport Business LIV Golf chief Scott O’Neil says he wants the challenger circuit to be the Formula 1 to the PGA Tour’s IndyCar. The PGA Tour remains home to most of the top players in men’s golf but is US-centric, while LIV Golf is more international in outlook and innovative in presentation but has few stars at [...]
LIV Golf 2025: The five big changes to the tour during the off season Sport LIV Golf returns for its fourth season this weekend in Riyadh on arguably its strongest footing ever, having outlasted three British prime ministers, the reign of our longest-serving monarch and the Biden administration. There may not have been any blockbuster signings like that of Major winner Jon Rahm 12 months ago, but there is plenty [...]
LIV Golf is here to stay, says new CEO Scott O’Neil Sport Business LIV Golf’s new CEO Scott O’Neil insists it will be a “full and participating member” of the professional game’s new landscape when a planned merger with the PGA Tour and DP World Tour is finally completed. Experienced sport and entertainment executive O’Neil’s appointment as the successor to Greg Norman appears to underline LIV Golf’s ambition [...]