Women’s sport participation numbers surge, Royal London state October 2, 2025 Participation numbers in women’s sport are soaring as global success inspires the next generation of athletes. More women are playing football, rugby, netball, hockey and cricket than in 2023 with big moments in women’s sport cited as key factors in getting people active. The findings, from Royal London, come a week after England’s Red Roses [...]
Revolut chair Gilbert backs R360 rebel rugby league October 1, 2025 City grandee and Revolut chairman Martin Gilbert has emerged as an investor in the rebel R360 rugby union league. Gilbert, formerly of Aberdeen Asset Management, is named on Companies House as a director of AOTG Sport Ltd alongside former Bath Rugby captain Stuart Hooper and former agent Mark Spoors, who are founders of the R360 [...]
Gallagher sponsor Super Bowl clash between Ireland and All Blacks October 1, 2025 Insurance giant Gallagher will sponsor the Chicago rematch between the All Blacks and Ireland next month, described by many as rugby’s 2025 Super Bowl. The two rugby powerhouses famously clashed at Soldier Field in 2016, where Ireland beat New Zealand for the first time in over a century of trying, and will face off there [...]
Saracens: Love to hate, rugby values and mulled name change September 30, 2025 Saracens considered changing their name as part of a recent brand overhaul that they hope will pin them as the “Original Club of North London”. The three-time European champions have given themselves a glow-up, aiming to attract younger audiences to their 10,500-capacity StoneX Stadium in north London and increase the number of sold out matches [...]
Mitsubishi, Emirates and Mastercard enjoy Women’s Rugby World Cup lift September 29, 2025 England’s Red Roses weren’t the only winners at the Women’s Rugby World Cup; sponsors Mitsubishi Electric, Emirates and Mastercard all enjoyed major boosts from the tournament. Mitsubishi saw a 60 per cent increase in online engagement as a result of its partnership with the Women’s Rugby World Cup, which hosts England won on Saturday in [...]
Women’s sport leagues, not teams, are the new investment frontier September 27, 2025 Much like England’s women’s rugby team, women’s sport is on a winning streak. Record-breaking crowds at this year’s Women’s Rugby World Cup, Hundred attendance milestones, and rising broadcast deals in basketball all point to the same shift: the commercial gap with men’s sport is closing, fast. For years, many investors dismissed women’s leagues as worthy [...]
Where to watch the Women’s Rugby World Cup in London September 26, 2025 The Women’s Rugby World Cup final between England’s Red Roses and Canada gets underway on Saturday afternoon. And with a third-place play-off between New Zealand and France beforehand, there’s a bumper day of rugby in the capital. Unsurprisingly it is a sell-out in south west London so we have you covered for a couple of [...]
Newcastle’s Red Bull takeover litmus test for Prem Rugby governance September 26, 2025 Red Bull’s ownership of Newcastle will be a “litmus test” of the quality of Prem Rugby’s current governance structures, according to a top business management consultant. The energy drink giant entered English domestic rugby this summer with the purchase of lowly Newcastle, who take on Saracens this evening in their first sell-out since 2018. But [...]
Women’s Rugby World Cup has shown ROI potential of women’s sport September 26, 2025 On Saturday afternoon 82,000 fans will pack into Twickenham’s Allianz Stadium for the Women’s Rugby World Cup final. A fully professional England Red Roses team will win their first title in a decade if they’re able to overcome a Canada side who were forced to crowdfund more than £500,000 just to get to the World [...]
Rugby: London Irish comeback begins with new partnership September 25, 2025 London Irish Rugby Club will today take the first step in their comeback towards professional rugby by announcing a commercial partnership with ticketing company Tixr. The former Prem team, who called Brentford’s Gtech Community Stadium home, became the third top-flight side to cease trading in 2023 – after Worcester Warriors and Wasps – in what [...]