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Rolex

  • Erling Haaland: Manchester City star credited with carrot sales boom in native Norway

    Sport Business

    Erling Haaland’s brand power shifted into a new stratosphere at the World Cup – and the proof is in Norway’s carrot sales.  Haaland has long appeared in internet clips and memes with carrots dangling from his mouth – while signing autographs for fans or driving his car – and this summer appeared in an advert [...]

    Erling Haaland in a Manchester City kit, smiling with arms outstretched on a bright day.
  • Watch out, Burnham

    watches

    Looking for an insight into the kind of person Andy Burnham really is? You could do a lot worse than checking his wrist, says Andy Blackmore. If you think it’s been a long time since we had a hip PM, think no longer, for the new inhabitant of No10 wears his credentials on his wrist. [...]

    Man in The Passage apron slicing food in a commercial kitchen, with a food allergens chart visible.
  • Rolex made a surprise appearance at the World Cup

    Life&Style

    Argentine midfielder Landro Paredes’ brawl with Spanish defender Eric Garcia in Sunday’s World Cup final showed exactly why fine timepieces are kept off the pitch. In horological terms, all eyes were on the stands, with Spanish tennis world number one Carlos Alcaraz sporting his 2012 Rolex Cosmograph Daytona Rainbow. He blagged his way onto the [...]

    Carlos Alcaraz embracing a person, smiling, wearing a Rolex Daytona Rainbow watch at a stadium event
  • Watches of Switzerland shares surge on record revenue as US demand soars

    May 14, 2026

    Watches of Switzerland shares surged after the firm revealed record revenue growth, boosted by wealthy Americans flocking to luxury watches. The UK’s largest luxury watch retailer hailed a 13 per cent jump in revenue to £1.8bn in the year to May, as revenue climbed by 24 per cent to £1.2bn in its US market alone.  [...]

  • The watch podcast disrupting the ‘pale, male and stale’ image

    April 17, 2026

    Rashawn Smith and Perri Dash are hoping to change your mind about the watch industry, one podcast at a time, says Laura McCreddie-DoakUnless you’re investigating a cold case, finding a following in the world of podcasting can be difficult. But the Wrist Check Pod seemed to enter the world fully formed when it launched in [...]

  • Luxury watch theft hits record high of £1.7bn

    February 11, 2026

    The total value of luxury watches registered as lost or stolen on a global database hit a record £1.7bn last year amid renewed fears of muggings on London streets. The Watch Register said that 10,000 luxury watches had been logged on the site in 2025, the equivalent of one watch per hour, bringing the total [...]

  • LIV Golf open to PGA resolution and in talks over team sales, says president

    February 9, 2026

    LIV Golf chiefs insist they remain open to working with the PGA Tour amid apparently receding prospects of a merger of interests but are focused on the next phase of their business, including the sale of stakes in two teams. More than two and a half years after a “framework agreement” was announced for the [...]

  • 10 years of Laver Cup: Nerves, serves and Federer’s ‘lucky’ London farewell

    January 29, 2026

    Tony Godsick vividly remembers the day, exactly 10 years ago, when he and Roger Federer, his biggest client, went public with their big idea: the Laver Cup. “I was nervous,” Godsick tells City AM. “I had been in the sport for a long time already, and this concept was screaming to be done, but no [...]

  • LIV Golf lands Rolex partnership in major boost ahead of fifth season

    January 28, 2026

    LIV Golf has struck another blow in its battle for mainstream recognition by securing the backing of one of the sport’s biggest sponsors, Rolex. The luxury watch brand, which already has deals with the leading men’s and women’s majors, tours and both the Ryder and Solheim Cups, has become an official partner of the LIV [...]

  • Rolex and DP World Tour sign long-term partnership extension

    January 26, 2026

    Rolex’s partnership with golf’s DP World Tour will pass 30 years after the organisations signed a long-term agreement. The watchmaker has been a partner of the top European golfing circuit since 1997 and the new deal comes just months after DP World extended its title sponsorship of the tour until at least 2035, in what [...]

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