Exclusive: Ultimate Sevens franchise rugby project to announce Reebok deal Sport Business The Ultimate Sevens franchise project will today announce Reebok as its title kit sponsor, City AM can reveal. The project – dubbed by some as the R360 of the rugby sevens world – will launch on Thursday with teams and players confirmed in London. The long-term plan will see franchises sold off, similar to other [...]
London Broncos signs multi-year kit deal with Reebok amid rebrand Sport Business Rugby league side London Broncos have announced a kit partnership with Reebok as the new ownership looks to make its mark on the Championship team. Purchased by a consortium including Brisbane Broncos legend Darren Lockyer and Grant Wechsel of MWG Mining, London Broncos have plans to get promoted to the Super League in 2026 after [...]
British basketball at war: How can BBF and SLB bloody battle be resolved? Sport Business British basketball is no stranger to turmoil but even by its warped standards the raging civil war between SLB clubs and governing body the BBF is extraordinary. At its heart is a power struggle for the right to run the domestic league. But it also involves claims of dishonesty, mission creep, vindictiveness and outright illegality [...]
Reebok profit surges as international sales take off November 7, 2024 Profit surged at Reebok in the first full year since being acquired by Authentic Brands, it has been revealed. The Cheshire-headquartered group has posted a pre-tax profit of $176.8m (£147m) for 2023 while its turnover totalled $276.4m. The results, revealed in newly-filed accounts with Companies House, were filed after the 31 September deadline. The new [...]