LIV Golf under ‘pressure’ but is ‘the future of the game’, says CEO O’Neil Sport Business LIV Golf CEO Scott O’Neil says the breakaway tour is facing a “moment of pressure” but has dismissed suggestions that it is on the verge of collapse. Reports this week stated that Saudi Arabia’s Public Investment Fund could withdraw its funding of LIV Golf, having spent more than $5bn on bankrolling the signing of stars [...]
LIV Golf lands Rolex partnership in major boost ahead of fifth season Sport Business LIV Golf has struck another blow in its battle for mainstream recognition by securing the backing of one of the sport’s biggest sponsors, Rolex. The luxury watch brand, which already has deals with the leading men’s and women’s majors, tours and both the Ryder and Solheim Cups, has become an official partner of the LIV [...]
Scheffler passes £60m earnings with US PGA victory Sport Business World No1 Scottie Scheffler has become only the fourth golfer to surpass $80m (£60m) in career earnings after winning the US PGA Championship on Sunday. Scheffler withstood a final-day charge from Spain’s Jon Rahm at Quail Hollow to claim his third major title and prize money of $3.3m (£2.5m). The American has now banked $82m [...]