Super Bowl LX ad review: Budweiser, Pepsi and Kellogg’s put on a show Sport Business Advertising guru Jon Williams picks his best of the Super Bowl LX ads, featuring Budweiser, Pepsi, Fanatics Sportsbook, Michelob Ultra and Kellogg’s Raisin Bran. Get the popcorn in, here comes the Super Bowl! No? A bit too brash for you? Well let me take you through why it might be worth it. Put simply it’s [...]
Sober January for alcohol stocks as Brits ditch the booze Business After a boozy festive period, it’s time for non-alcoholic stocks to raise a toast, as millions of Brits take on Dry January. Diageo shares have shrunk 0.23 per cent this week to 1,597.8p, while Amsterdam listed Heineken shares fell 1.7 per cent to €68.32 (£59.20). Beyond January, Brits are becoming more sober conscious. Nearly 50 [...]
Chloe Kelly and the Lionesses are marketing gold. Brands take note Sport Business In a world gripped by political instability and economic uncertainty, the Lionesses offer something powerful: focus, momentum, and cultural relevance. Sunday’s nail-biting Euro 2025 win wasn’t just a sporting triumph. It was a commercial line in the sand. The Lionesses aren’t a moment – they’re a movement. And for brands, the message is clear: the [...]
Messi and LeBron beaten to top spot in athlete marketability rankings October 22, 2024 US gymnast Simone Biles has beaten LeBron James and Lionel Messi to be named the most marketable athlete in the world by sports industry experts. Real Madrid and Brazil footballer Vinicius Jr is second, followed by NBA legend James, women’s basketball sensation Caitlin Clark and Messi in the list published by SportsPro magazine. Biles, who [...]
Carlsberg poised for third takeover bid for Britvic after Pepsi clears the way June 24, 2024 Carlsberg is on the verge of submitting a third takeover bid for Britvic after Pepsi gave the potential deal its blessing.
Kingmaker Pepsi gives blessing to Carlsberg’s swoop for UK bottler Britvic June 23, 2024 Pepsi has reportedly given its blessing to Carlsberg's attempted takeover of Britvic, the American giant's UK bottler, bolstering the possibility of a raised offer from the Danish beer firm.