Major GB snowsport sponsor calls on London to back British athletes February 20, 2024 One of British snowsports’ biggest sponsors has called on the City of London, the capital and other big businesses to back the country’s athletes and help to build on their underdog success in winter sports. With winter sports in the UK granted a fraction of the funding that their summer counterparts receive, athletes such as [...]
If football is pricing you out, try a new sport. You’ll love what’s out there February 15, 2024 City A.M. columnist Ed Warner issues a rallying call to those who cannot afford to go to the football. There are incredible sporting experiences out there for just a few quid, so get Goggling and take in a new sport. Fancy watching your favourite Premier League team at an away match? Think again. You’ll likely [...]
Team GB snap up partnership deal with TikTok February 12, 2024 TikTok have promised to provide athletes “specialist training and guidance” on creating content.
Sports tech: Why super Speedo is making a splash yet again February 8, 2024 Speedo is no stranger to revolutionary tech. But 15 years on since the ban of a race suit they produced that was deemed “technical doping”, they’re back with a new bit of space age tech that could change the swimming world. Matt Hardy takes a deep dive. Pharmaceutical doping has been at the heart of [...]
PayPal co-founder Peter Thiel and former Coinbase figure invest in the Enhanced Games, a drug friendly Olympics alternative January 30, 2024 The billionaire co-founder of PayPal Peter Thiel has invested in the drug friendly alternative to the Olympics, the Enhanced Games. The Enhanced Games has promised the freedom to use banned substances that are not allowed in much of elite sport. The brainchild of London-based lawyer Aron D’Souza, the Enhanced Games have announced the closing of [...]
Valieva: Kremlin calls Russian skater four-year drug ban ‘politicised’ January 29, 2024 Kamila Valieva, who at 15 helped Russia win a team ice skating gold at the Winter Olympics before being found to have doped, on Monday received a four-year ban from the sport. But the Kremlin in Moscow has hit back at the ruling, slamming it as “politicised”. Having initially been cleared of the accusation, made [...]
Ed Warner: What politicians get wrong on policy and how I would fix it January 25, 2024 Britons may now be only four months away from their day in the polling booth. Policy wonks will be doing their wonking, party manifestos in early draft form, PR grids being re-written daily. Sport will barely feature beyond a sweaty MP or two getting down with the kids for a fleeting photo op at a [...]
Zharnel Hughes: I’m pretty sure Paris 2024 athletics will be sold out January 22, 2024 Leading British medal hopeful Zharnel Hughes has played down fears of empty seats for his races at the Paris 2024 Olympic Games despite sluggish ticket sales. City A.M. revealed this month that tickets were still available for 55 medal sessions, including the men’s and women’s sprint finals, with just 200 days to go until the [...]
Paris 2024: Olympics at risk of empty seats amid ticket sale fears January 8, 2024 With just 200 days to go until what has been promised to be one of the most exceptional Olympic Games of the modern age, City A.M. research shows that 55 medal sessions still have tickets available to purchase. It raises questions over whether ticket prices are too high, whether the demand is there and whether [...]
Ed Warner: Gaza and Ukraine conflicts send Paris Olympics threat levels to maximum January 4, 2024 The IOC's members should speak out against its backdoor appeasement of Putin, writes Ed Warner.