Fifa+ deal to boost Dazn’s quest for first profit, says CEO Sport Business Dazn CEO Shay Segev insists the global sport streaming platform will make money from hosting Fifa+, the world governing body’s mothballed direct-to-consumer product. Fifa+, which comprises archive footage, live games from obscure competitions and magazine shows, is now only available on Dazn after Fifa pulled the plug on its four-year-old D2C offering. Segev told City [...]
Quarter of Brits planning trip to watch US sport matches stateside Sport Business Nearly a quarter of British sports fans have said they plan to head to the United States to watch live sport as the home of NFL and NBA continues to drive fandom around the world. Nearly 40 per cent of UK sports fans have attended a live match in one of the NFL, NBA, MLB, [...]
Premier League + ‘could hurt fan acquisition if rolled out globally’ Sport Business The Premier League is “smart” to be experimenting with showing games on its own dedicated app but may find it harder to attract new fans if it leaves broadcasters and streaming platforms altogether, says a leading figure at Dazn. Premier League + will launch in Singapore next season and show all 380 matches live as [...]
Nearly 100 per cent of sport organisations plan to increase AI use February 19, 2026 Nearly 100 per cent of sports organisations plan to increase their use of AI in the next year, according to the 2026 Global SportsTech Report. The data comes as artificial intelligence’s presence across sport has increased monumentally over recent seasons. The study, undertaken by SportsPro and Sportradar using sports organisations across the industry, states that [...]
New York Knicks could be first publicly traded NBA team in 24 years February 18, 2026 The New York Knicks could become the first NBA team in more than 20 years to be publicly traded under proposals being considered by their current owners. New York Stock Exchange-traded Madison Square Garden Sports Corp currently holds both the Knicks and the NHL’s New York Rangers but could split them into two separate listed [...]
Why KKR-Arctos is not just about private equity getting bigger February 12, 2026 The announcement that US giant KKR has acquired Arctos Partners for a reported $1.4bn (£1bn) is a significant moment in both the sports investment and private equity worlds. At first glance, the deal looks like a straightforward bet by KKR on the growing institutional appetite for sports assets. However, look closer and it says something [...]
IMG’s three sports sponsorship trends to watch in 2026 December 31, 2025 Look out for higher demands on AI, more prediction markets and greater sophistication in women’s sport sponsorships next year, says IMG partnerships expert Sam Galet. As we close out 2025 and look ahead to 2026, the sports business landscape is once again at an inflection point. Rightsholders, brands and agencies are all asking the same [...]
Dazn set to unveil subscription featuring all pay-per-view events October 16, 2025 Dazn will next month announce full details of its new premium subscription product which will include all pay-per-view events. The UK-based global sports streaming platform believes it will offer value for money to viewers who buy many of its PPV boxing shows while increasing viewership across those top-tier events, which number around 15 annually. “We [...]
NHL and Serie A team up ahead of 2026 Winter Olympics July 22, 2025 The NHL is joining forces with Italian football’s Serie A to cross-promote ahead of next year’s Winter Olympics in Milan-Cortina. The National Hockey League (NHL), National Hockey League Players’ Association (NHLPA) and Serie A have agreed a global content partnership around the NHL’s 2025 European Player Media Tour next month. This year, the annual event [...]
Shark Tank star Mark Cuban joins $750m private equity sports fund May 27, 2025 Star of Shark Tank and former Dallas Mavericks majority owner Mark Cuban is part of a new $750m private equity sports fund. Harbinger Sports Partners Fund will look to acquire minority stakes across a number of sports including Major League Baseball (MLB), National Football League (NFL) and National Basketball Association (NBA). Other figures included are [...]