Broadcast TV advertising ‘at the tipping point’ as viewers switch to streaming, report finds January 31, 2019 Traditional TV advertising is approaching a tipping point as sliding viewing figures cast doubt on the cost-efficiency of TV campaigns, a new report has found. A report by media consultancy Ebiquity has forecast a decline in TV ad viewing among adults of 15 to 20 per cent by 2022. These figures increase to 30 per [...]
Fyre Festival is a lesson for all event planners about what not to do January 29, 2019 In its new documentary, Fyre: The Greatest Party that Never Happened, released last week, Netflix pulled back the curtains behind one of the most infamous stitch-ups in the event industry. Entrepreneur Billy McFarland had ambitions to create the “most insane festival ever seen” to spread consumer awareness of his talent booking platform. A strategic and [...]
Editor’s Notes: Davos – a festival of irrelevance and hypocrisy January 25, 2019 Davos brings the same delights every year. From the press release about the number of private jet movements to Oxfam’s annual criticism of the global super-rich, there are predictable elements to this week-long event. Another thing you can always be assured of is that some staggering hypocrisy will be on display. I came across a [...]
Netflix leads the way as UK on-demand video subscriptions soar January 24, 2019 The number of UK homes that subscribe to an on-demand TV service has soared in the last year, with Netflix the most popular choice, new figures have revealed. A total of 11.6m UK households had a subscription to at least one of Netflix, Amazon Prime Video or Now TV in the third quarter of 2018, [...]
Tech giants accused of data protection breaches by Austrian activist January 19, 2019 Tech giants Apple and Amazon have been named in a complaint filed by Noyb, claiming they are still failing to comply with the EU’s General Data Protection Regulation (GDPR). The company, chaired by data privacy activist and lawyer Max Schrems, filed a complaint in Austria also naming Netflix, Spotify and Youtube after it tested the [...]
Uber, Lyft, Airbnb: Unicorn IPOs are coming in 2019 January 18, 2019 | City Talk 2019 is set to be an exciting year for IPOs. Some of the biggest floats in history are planned over the coming months. But the problem with IPOs is that the excitement wanes quickly, as 2018 proved. Here’s a look at some of the most hotly anticipated stock market debuts planned for 2019 and the [...]
Netflix shares slide as it misses revenue estimates despite profits bump January 17, 2019 Shares in Netflix fell as much as five per cent in after-hours trading last night, after the streaming giant missed analyst estimates on revenue and paid subscriber growth. Netflix reported $4.19bn in revenue for the three months to the end of December last year, narrowly missing the $4.21bn predicted by consensus estimates, as collated by S&P [...]
Youtube to ban dangerous prank videos inspired by Netflix’s Bird Box January 16, 2019 Youtube has said it will ban videos that contain dangerous or emotionally distressing "pranks", after a person crashed his car attempting to complete an online challenge inspired by Netflix's Bird Box. In an update posted to its support site, Youtube said it had updated its external guidelines "to make it clear that challenges like the [...]
Netflix shares rise as subscribers face an 18 per cent price hike January 15, 2019 Netflix has said it will be raising the prices of its streaming services for US subscribers by as much as 18 per cent, as the tech giant seeks to cover the costs of ploughing heavy investment into its original content. Prices for its most popular standard viewing plan, which allows users to stream content on [...]
South Korean broadcasters team up to create streaming service rival to Netflix January 15, 2019 South Korea’s largest broadcasters are teaming up to create a streaming service to rival Netflix as the race to create on-demand platforms shows no signs of slowing. Broadcasting firms Seoul Broadcasting System (SBS), Munhwa Broadcasting Corporation (MBC) and Korean Broadcasting System (KBS) have joined with SK Telecom to set up the new venture this year. [...]