Exclusive: NBA Europe to woo sponsors at swanky London summit next month December 23, 2025 The NBA will roll out the red carpet for a sales pitch to potential commercial partners of its proposed new European basketball league next month in London. Senior executives from the US sports behemoth will host the event at one of the capital’s swankiest hotels on 19 January, the day after the Memphis Grizzlies and [...]
NBA Europe: Plans advance for league with London and Manchester teams December 22, 2025 The NBA has announced it will step up plans to launch a European basketball league in conjunction with world governing body Fiba by holding further talks with prospective teams and owners next month. The project has been in discussion for months, with NBA top brass meeting existing European clubs and would-be investors during a summer [...]
Amex cites sponsorship strategy for Gen Z and Millennial credit card surge November 14, 2025 The surge in Millennials and Gen Zers taking out American Express cards is “definitely” down to the financial services provider going big on sponsorship, it says. The New York-headquartered card issuer states that over 60 per cent of Amex’s new global consumer card acquisitions “represent Millennials and Gen Z”, something they attribute to their drive [...]
EuroLeague CEO: ‘NBA Europe is not needed. We’ve been here for 25 years’ October 29, 2025 EuroLeague CEO Paulius Motiejunas is on bullish form. European basketball is a hot topic and his organisation, which runs the competition home to continental giants such as Real Madrid and Panathinaikos, has just begun a new season in good shape. It has a new main sponsor in Etihad Airways, a new deal with Adidas and [...]
Chelsea co-owner Boehly part of $10bn NBA deal for LA Lakers October 28, 2025 Todd Boehly is part of the $10bn deal to buy the LA Lakers alongside Chelsea co-owner Mark Walter. Walter had agreed to purchase a majority stake in the NBA side earlier this year in a deal that would value the franchise at $10bn. But Front Office Sports reports that Chelsea consortium frontman Boehly is part [...]
NBA rocked as FBI arrests stars Billups and Rozier in illegal betting probe October 23, 2025 The NBA has been rocked after Hall of Famer Chauncey Billups and Miami Heat point guard Tony Rozier were arrested by the FBI as part of a probe into alleged “illegal gambling schemes”. Billups, who became a five-time NBA All Star during a 17-year career most famously with the Detroit Pistons and is now coach [...]
NBA franchises jump in value as two top $10bn October 17, 2025 NBA franchises have increased in value by 20 per cent to an average $5.51bn, according to the Sportico 2025 NBA Valuation Report. The data shows the continued growth in the North American league, a league where the lowest-valued team – the Memphis Grizzlies – are worth a colossal $4bn. But the Golden State Warriors have [...]
NBA matches to be staged in China for first time since 2019 October 10, 2025 China will host NBA matches for the first time since 2019 this weekend after six years of being frozen out due to a dispute over Hong Kong. One of the basketball league’s managers stated their support for pro-democracy protestors in Hong Hong back in 2019 and China has since held a hard line on matches [...]
Exclusive: Arsenal close in on Visit Rwanda partnership extension October 2, 2025 Arsenal are in advanced talks to extend their controversial £10m-a-year commercial partnership with Visit Rwanda, the tourism arm of the East African country. The current agreement, which sees Visit Rwanda appear on the shirt sleeves of the men’s and women’s teams, was due to expire at the end of the season. It has also been [...]
NBA Europe working on salary cap solution, says boss Silver September 11, 2025 The NBA is working on how it can apply its salary cap and revenue-sharing model to NBA Europe, its planned pan-continental basketball competition, says commissioner Adam Silver. The basketball league operates a soft cap on teams’ salary spending and requires high-earning franchises to subsidise their poorer counterparts, part of a largely socialist model common to [...]