Did NBA in London prove to brands European basketball is viable? Sport Business During one of the timeouts at the London NBA match between Orlando Magic and the Memphis Grizzlies, two fans played a game of tic-tac-toe. Only instead of noughts and crosses, the playing pieces were two basketball-themed Revolut cards. Onlookers shouldn’t have been surprised; sponsors rarely get the chance to show off to a London audience [...]
Trafalgar Square to stage NBA basketball final this summer Sport London landmark Trafalgar Square will host an NBA basketball final this summer as the capital gets set to welcome the American sporting behemoth. The junior NBA 3×3 Finals will touch down in the centre of the capital, in the shadow of Nelson’s Column. Mayor of London Sadiq Khan said: “London is the sporting capital of [...]
Sadiq Khan meets NBA chiefs with potential London return on cards Sport Business London mayor Sadiq Khan today met the NBA Deputy Commissioner as hopes of a NBA return to London grew further. The pair spoke on Thursday “to discuss their shared ambition to expand the sport’s reach and influence in the capital, including through live NBA games”. “I want to do big events, whether it’s Wrestlemania, whether [...]