Nearly 100 per cent of sport organisations plan to increase AI use Sport Business Nearly 100 per cent of sports organisations plan to increase their use of AI in the next year, according to the 2026 Global SportsTech Report. The data comes as artificial intelligence’s presence across sport has increased monumentally over recent seasons. The study, undertaken by SportsPro and Sportradar using sports organisations across the industry, states that [...]
Why Apple’s Formula 1 deal is setting the trends into 2026 Sport Business In late 2025 streaming player Apple announced it would be ditching its Stateside MLS deal early. The platform confirmed, however, that it would pick up the rights to Formula 1 in the United States. The deal could be worth $140m a year, but what does it mean for sport? On first appraisal, the new agreement [...]
Messi signs new Inter Miami deal with $1bn stadium project in final stages Sport Business Lionel Messi has signed a three-year deal to extend his spell in the United States with MLS club Inter Miami. The Argentine joined Inter Miami – owned by David Beckham, Jorge Mas and Jose Mas – in 2023 on a deal reportedly worth $60m a year and over $150m in total. It also promised the [...]
Inter Miami is worth $1bn, doubling value in one year. Is Lionel Messi the reason? July 19, 2024 A year ago this week MLS club Inter Miami – part-owned by former England international David Beckham – completed one of the biggest signings in global sports history. They signed Argentina international Lionel Messi, one of just two players in the current GOAT conversation. And since then the franchise, the 25th in MLS, has been [...]