Guinness returns to English football shirt sponsorship for first time since 1980s Sport Business Guinness is returning to the front of an English football shirt for the first time since 1986 after signing a deal with Women’s Super League 2 team Bristol City. The West Country team – co-owned by Steve Lansdown of Hargreaves Lansdown fame, and women’s sport conglomerate Mercury13 – will see their shirts feature Guinness 0.0 [...]
Mercury13: Mata-backed women’s football group lines up Spanish club Sport Business Juan Mata-backed investment group Mercury13 is in advanced negotiations about buying a stake in Spanish top-flight women’s club Levante Badalona. Mercury13, which bought FC Como Women in 2024 before investing in WSL2 club Bristol earlier this year, has pledged $100m to build a global portfolio of clubs, with Badalona earmarked to be its next investment. [...]
Mercury13 acquires Bristol City as fund expands into English football Sport Business Women’s football investment fund Mercury13 has entered the English market, acquiring a majority stake in second tier Bristol City Women. The Juan Mata and Giorgio Chiellini-backed investment vehicle is adding to its portfolio, which counts FC Como Women as its crown jewel, by forging a presence in the West Country. The deal, subject to league [...]