Brands, think you’ve missed out on the London Marathon? Think again April 25, 2026 It’s that time of the year again. Everyone is posting on their social media about long runs and training plans as the London Marathon rolls into town. It’s a once-a-year (or potentially twice) opportunity for brands to get involved in a day that many will remember for a lifetime. Brands often assume that if they’re [...]
Octopus CMO Rebecca Dibb-Simkin: I was warned against joining an energy startup April 16, 2026 Octopus CMO Rebecca Dibb-Simkin takes us through her career, from being warned off energy startups to her love of Greggs chicken bakes.
Revolut and Nationwide sharpen swords in battle to bank Britain March 25, 2026 The claws are out in the battle to bank Britain and in this week’s column Samuel Norman takes a look at the latest shots fired from Revolut and Nationwide. If you had ‘Graham Norton sitting on a horse’ on your banking bingo card, congratulations. The BBC chat show host has swapped his famous sofa with [...]
Meet Gen Zalpha: The new generation up-starts reshaping consumer culture March 18, 2026 Forget Gen Z, it's Generation Zalpha whose commercial influence now matters in the advertising world, writes Ogilvy's Amelia Torode.
The Debate: Should brands like Heineken be able to alter Tube signs? January 14, 2026 Heineken's temporary takeover of the Bakerloo line has got Londoners riled up. We get two experts to debate the pros and cons.
In defence of the junk food advert ban (from a marketer) January 7, 2026 Many agencies have pushed back against the junk food advert ban, but Ogilvy UK's Amelia Torode says she welcomes the legislation.
Why your next marketing crisis is going to be self-inflicted December 16, 2025 Most 2026 plans ignore marketing’s geopolitical exposure, the aggressive monetization of platforms, and the erosion of trust, requiring leaders to shift from chasing reach and automation to strategic discipline, internal alignment, and building direct customer relationships, says Paul Armstrong Most 2026 marketing plans are already built on assumptions that no longer hold, not because the [...]
WPP shares jump as embattled advertiser draws takeover interest November 17, 2025 Shares in advertising giant WPP soared as markets opened on Monday following reports the firm was the subject of takeover interest. The FTSE 100 group is said to be in the centre of deals chatter with interest from French rival Havas, as well as private equity firms Apollo and KKR. WPP soared ten per cent [...]
Advertisers have a new audience to sell to: AI models August 12, 2025 For generations, advertisers have obsessed over how best to win the hearts and minds of consumers. But with people increasingly turning to their large language model of choice for product recommendations, the industry has a new audience to get its head around: artificial intelligence, writes Ali Lyon. David Ogilvy had four golden rules to help [...]
Chloe Kelly and the Lionesses are marketing gold. Brands take note July 31, 2025 In a world gripped by political instability and economic uncertainty, the Lionesses offer something powerful: focus, momentum, and cultural relevance. Sunday’s nail-biting Euro 2025 win wasn’t just a sporting triumph. It was a commercial line in the sand. The Lionesses aren’t a moment – they’re a movement. And for brands, the message is clear: the [...]