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marketing

  • Revolut pays compensation for waking customer up with push notifications

    Fintech

    The Treasury might be hoping to ease the Financial Ombudsman Service’s workload but there has been no slowdown in perplexing cases. In this week’s column, Samuel Norman tells the tale of Revolut and a sleep-starved customer.    Is there an inappropriate time for a push notification?  There is, according to one bank customer. Revolut found itself [...]

    Revolut app interface showcasing new features and design on a smartphone screen in a UK business environment.
  • Adobe and LinkedIn target AI skills gap in marketing roles

    Tech

    Adobe and LinkedIn have launched a new AI training programme for marketers as businesses accelerate their adoption of AI and demand for AI-skilled workers surges. Together, the firms are rolling out a free programme through LinkedIn Learning, Fortune reported, offering role-specific courses covering digital marketing, content creation, social media, communications, data and analytics. The launch [...]

    Office for National Statistics
  • S4 Capital cuts jobs as Sorrell predicts ‘fewer people’ in advertising

    Media

    S4 Capital has cut a further 150 jobs this year, amid warnings from Sir Martin Sorrell that AI will leave the advertising industry employing “fewer people” in the years ahead. The London-listed marketing group said its workforce has fallen to around 6,200, down from roughly 7,000 a year ago, as clients continue to rein in [...]

    British businessman Sir Martin Sorrell founded S4 Capital in 2018.
  • Brands, think you’ve missed out on the London Marathon? Think again

    April 25, 2026

    It’s that time of the year again. Everyone is posting on their social media about long runs and training plans as the London Marathon rolls into town. It’s a once-a-year (or potentially twice) opportunity for brands to get involved in a day that many will remember for a lifetime. Brands often assume that if they’re [...]

  • Octopus CMO Rebecca Dibb-Simkin: I was warned against joining an energy startup

    April 16, 2026

    Octopus CMO Rebecca Dibb-Simkin takes us through her career, from being warned off energy startups to her love of Greggs chicken bakes.

  • Revolut and Nationwide sharpen swords in battle to bank Britain

    March 25, 2026

    The claws are out in the battle to bank Britain and in this week’s column Samuel Norman takes a look at the latest shots fired from Revolut and Nationwide. If you had ‘Graham Norton sitting on a horse’ on your banking bingo card, congratulations. The BBC chat show host has swapped his famous sofa with [...]

  • Meet Gen Zalpha: The new generation up-starts reshaping consumer culture

    March 18, 2026

    Forget Gen Z, it's Generation Zalpha whose commercial influence now matters in the advertising world, writes Ogilvy's Amelia Torode.

  • The Debate: Should brands like Heineken be able to alter Tube signs?

    January 14, 2026

    Heineken's temporary takeover of the Bakerloo line has got Londoners riled up. We get two experts to debate the pros and cons.

  • In defence of the junk food advert ban (from a marketer)

    January 7, 2026

    Many agencies have pushed back against the junk food advert ban, but Ogilvy UK's Amelia Torode says she welcomes the legislation.

  • Why your next marketing crisis is going to be self-inflicted

    December 16, 2025

    Most 2026 plans ignore marketing’s geopolitical exposure, the aggressive monetization of platforms, and the erosion of trust, requiring leaders to shift from chasing reach and automation to strategic discipline, internal alignment, and building direct customer relationships, says Paul Armstrong Most 2026 marketing plans are already built on assumptions that no longer hold, not because the [...]

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