Hundred: Barclays replaces Tyrrells as London Spirit front-of-shirt sponsor Sport Business Banking giant Barclays has replaced Tyrrells crisps as the front-of-shirt sponsor of Hundred franchise London Spirit as new investors flex their new-found power. The upmarket crisp’s parent firm KP Snacks signed a multi-year deal to sponsor the eight Hundred franchises, using brands such as Hula Hoops and Butterkist to occupy prime advertising real estate. But [...]
Exclusive: Hundred investors in power struggle with counties Sport Business The honeymoon period for some Hundred franchises following their windfall from overseas investors appears to be over, with relationships between counties and the new co-owners at multiple teams described as “fractious”. Sources with knowledge of the power struggle told City AM that “culture clashes” between investors, mostly from India and the US, had led to [...]
Chanel chief Leena Nair joins Tech Titans investor group at London Spirit Sport Business Chanel chief executive Leena Nair has joined the Tech Titans group of investors who now own 49 per cent of London Spirit. The British-Indian executive was at Lord’s last week for the first game of this year’s Hundred competition between Spirit and Oval Invincibles after reaching out to Nikesh Arora, the chief executive of Palo [...]
London Spirit captain hopes Hundred investment can close pay gap August 4, 2025 London Spirit captain Charlie Dean hopes that more investment into The Hundred can close the pay gap between the men’s and women’s competitions. Players in the women’s top bracket of this year’s edition of The Hundred are set to earn £65,000, a 30 per cent increase on last year, for a month of cricket. In [...]
ECB hails ‘exciting new phase’ after six Hundred deals completed July 30, 2025 England and Wales Cricket Board chair Richard Thompson has welcomed “an exciting new phase” for cricket after confirming completion of the sale of six stakes in The Hundred franchises. The six deals formally finalised ahead of next week’s fifth season include London Spirit, Birmingham Phoenix, Manchester Originals, Northern Superchargers, Southern Brave and Welsh Fire. Despite [...]
London Spirit: Tech titans strike Nike kit deal in Hundred first July 30, 2025 London Spirit’s new part-owners, Silicon Valley-based consortium Cricket Investor Holdings, have agreed a kit deal with Nike for the Hundred franchise which will begin next year. The Nike deal is the first bespoke commercial contract secured by one of the Hundred teams, as sponsorship deals have previously been sold centrally by the England and Wales [...]
London Spirit: Tech titans eye speedy Hundred deal to beat Trump tax rises June 25, 2025 English cricket is set to be an unlikely beneficiary of US President Donald Trump’s tax changes, with the so-called “tech titans” who are buying into London Spirit eager to complete the transaction before the One Big Beautiful Bill Act is rubber-stamped by Congress. One clause of the Republic-sponsored bill, now with the Senate having been [...]
London Spirit £144m sale nearly done, insists MCC chief May 20, 2025 MCC chief executive Rob Lawson insists a £144m deal between a consortium of US tech heavyweights and the owners of Lord’s Cricket Ground for a 49 per cent stake in Hundred franchise London Spirit is just a “couple of weeks away from getting everything done”. It comes after the initial timeline for eight Hundred deals [...]
Lord’s MCC asks fans for new names for Hundred team London Spirit April 4, 2025 London Spirit have asked fans for new name suggestions for the Hundred franchise ahead of the 2025 cricket competition. The Marylebone Cricket Club is in the process of surveying fans ahead of this year’s competition. They have asked a select fan group to decide whether the London Spirit electric blue or MCC egg and bacon [...]
Hundred: Who are winners and losers from £1bn cricket sale? February 14, 2025 When a collective £975m valuation was placed on the Hundred this month many were surprised a competition in its infancy could fetch such a number. But the franchise competition through, largely, eight 49 per cent stakes being sold by the England and Wales Cricket Board, has exceeded expectations – around £700m was seen as a [...]