London Marathon’s staggering popularity isn’t about running at all Sport Business Why does one in 50 UK adults want to run the London Marathon? Maybe because it’s an oasis of joy in a desert of doldrums, says Matt Readman. During the Great Depression of the 1930s, as breadlines lengthened and unemployment spread across entire cities, something unexpected happened: people laughed more. Or at least, they looked [...]
London Marathon CEO Hugh Brasher: 2026 race day was the proudest moment of my career Opinion We dig into the memory bank of the City's great and good. Today, London Marathon Events CEO Hugh Brasher runs through his career highs and lows.
London Marathon Events sprints to record surplus as profits surge Sport Business The organiser of the London Marathon achieved a record surplus last year as pre-tax profit almost doubled to £12m. London Marathon Events, which also runs several other mass participation races, grew revenue from £48.9m to £59.8m and profit from £6.8m to £12.0m. That resulted in a record surplus passed to the London Marathon Foundation, its [...]
2025 London Marathon raises world record £75m for charity May 1, 2025 The London Marathon has broken its own record for the world’s biggest one-day fundraising event after the 2025 race generated more than £75m for charity. The final total won’t be revealed until later this year but has already eclipsed the £73.5m raised last year, which set a new global benchmark for contributing to good causes. [...]
London Marathon has never been more popular so why not make it bigger? April 24, 2025 The ballot for entry to the 2026 London Marathon opens tomorrow and closes next Friday. Over 840,000 entered the draw for this weekend’s race. Strip out places bought for fundraising runners by charities as well as club slots and age-graded, guaranteed entries, and the odds of ballot success were just one in 50. Rarity value [...]
Keely Klassic: Why I’m rooting for Hodgkinson’s ambitious showcase February 13, 2025 What the Keely Klassic lacks in spelling, Hodgkinson’s mash-up of athletics and entertainment makes up for in forward thinking, writes Ed Warner. “Some are born great, some achieve greatness, and some have greatness thrust upon them.” Keely Hodgkinson may not have nailed greatness just yet, but if she does secure that status it will likely [...]
Sport isn’t as inclusive as it thinks it is – but brands can make it right December 3, 2024 From events giving less than one per cent of places to disabled participants to getting braille wrong on the medals, sport still has a long way to go on inclusion. But that’s where brands can help, says Steve Howell. Everyone knows that sport is an incredible force for good. Bringing a nation together, giving people [...]
Marathon chiefs grow portfolio further by teaming up with London T100 triathlon May 8, 2024 It comes after London Marathon Events formed a joint venture with UK Athletics and the Great Run Company.