London City Lionesses score Nike kit deal following promotion to WSL July 1, 2025 London City Lionesses have secured a high-profile kit deal with Nike following their promotion to the Women’s Super League (WSL) for the first time. The trailblazing club – owned by American Michele Kang – are the only side in the WSL to be fully independent, with no ties to a men’s professional team in the [...]
Women’s football: Why brand is key to building on Lionesses’ success June 27, 2025 With the Women’s Euros approaching the spotlight is bright on the Lionesses, and domestic clubs will be looking to capitalise on the momentum of the tournament by converting national fans into home team supporters. This is where brand comes in. Crucial for building greater connections, a sense of belonging and loyalty, and for attracting the [...]
Michele Kang eyes new faces after London City Lionesses reach WSL May 5, 2025 London City Lionesses and their owner Michele Kang have already begun drawing up plans for their first season in the Women’s Super League (WSL) after clinching a historic promotion on Sunday. The Lionesses held off a comeback from Birmingham City to draw 2-2 at their title rivals and clinch the Championship on the final day [...]
Sport in 2025: A rallying cry to London, Mayor Khan and Londoners January 2, 2025 For at least the past five years it has felt as if London was disappearing off the global sporting stage. The capital may boast the Home of Cricket, 17 professional football clubs and five stadiums with a capacity of over 50,000 but huge sporting events have sought refuge in the likes of Saudi Arabia, the [...]
So, so grateful: Emma Hayes hails $30m donation to US women’s football November 20, 2024 Kang, 65, has embarked on a spree of donations and investments since selling her healthcare tech business Cognosante to Accenture earlier this year.
Government pledge to make UK “top destination for women’s sport investment” October 23, 2024 The government has today pledged to make the United Kingdom a “top destination for women’s sport investment”. Investment minister Poppy Gustafsson, formerly of Darktrace, has launched the Women’s Sport Investment Accelerator scheme to bring together 20 leagues and teams with investors to boost commercial activity in women’s sport. The participating sports include football, cricket, rugby, [...]