How Formula 1 is reengineering car branding Sport Business It’s an old adage, but one particularly true for automotive brands, that where you show up as a brand really matters. Staples for car marketing are high-quality environments such as cinema, peak TV, eye-catching billboards and the like. Especially for cars – a category in which long-range priming is key – these quality touchpoints shape [...]
F1 Arcade: Global sell-outs expected for three-way Abu Dhabi title fight Sport Business The nailbiting Formula 1 title fight between Lando Norris, Max Verstappen and Oscar Piastri is likely to see the chain of F1 Arcade sites sell out, according to its new chief. The two McLaren drivers and four-time F1 world champion Verstappen head to the season finale in Abu Dhabi this weekend with all three in [...]
Lando Norris’ side hustle back in the black Business Quadrant, the entertainment and gaming brand founded by McLaren F1 star Lando Norris, returned to the black before being sold, it has been revealed. The London-based business has reported a total equity of £152,365 for 2024, new accounts filed with Companies House show. It comes after it posted negative equity of £405,221 for 2023. The [...]
The Capitalist: Fintech furnishes office with 3D printed Lando Norris July 31, 2025 Games Workshop's bat, payday for George Osborne and a 3D printed Lando Norris; catch up on the latest City gossip in The Capitalist.
Lando Norris sells side hustle to Adrian Newey-backed group July 11, 2025 McLaren F1 star Lando Norris has sold a majority stake in Quadrant, the entertainment and gaming brand he founded, to a company backed by Adrian Newey. London-based Veloce Media Group has agreed a deal which will see Norris remain the second-largest shareholder in Quadrant with a stake of more than 20 per cent. Quadrant was [...]
Verstappen admits Russell crash shouldn’t have happened June 2, 2025 Formula 1 world champion Max Verstappen has accepted that his crash into Mercedes rival George Russell at the Spanish Grand Prix “was not right and shouldn’t have happened”. The hot-headed Dutchman veered into Russell with two laps remaining, earning a 10-second penalty which demoted him from fifth to 10th and three penalty points which leave [...]
Lewis Hamilton insists Ferrari move hasn’t turned sour after Miami spats May 5, 2025 Lewis Hamilton insists he has no problems with Ferrari or fellow driver Charles Leclerc but says he won’t apologise for spiky exchanges with the team during a frustrating Miami Grand Prix. The seven-time Formula 1 champion snapped at race engineers on the team radio as he waited for them to ask Leclerc to let him [...]
Pure Electric: Scooter brand to make first profit in 2026 after transformation February 25, 2025 Pure Electric, the scooter brand run by former Hargreaves Lansdown investor Adam Norris, has predicted it will make its first profit in 2026 after transforming its business model. The Somerset-based business added that its pre-tax loss will continue to fall during its current financial year as it expands further across the world. The forecast comes [...]
Allwyn wins lotto with McLaren deal after F1 partnership February 12, 2025 Lottery operator Allwyn have built upon their Formula 1 partnership this week by striking a deal with constructors’ champions McLaren. The firm, which holds the UK licence for the National Lottery, will add McLaren to their roster of partners having agreed to get on board with Formula 1 ahead of the 2025 season. “We are [...]
FIA under fire amid safety fears over handling of chaotic Qatar Grand Prix December 2, 2024 Formula 1’s embattled governing body the FIA has come in for further criticism for the race stewards’ handling of an incident that led to Lando Norris receiving a 10-second stop-go penalty at the Qatar Grand Prix on Sunday. Norris was sanctioned for ignoring yellow flags after the wing mirror of Williams’ Alex Albon fell off [...]