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LA 2028 Olympics

  • New York named world’s top sport city as London trails in fourth place

    Sport Business

    New York has been crowned the world’s leading sport city while London continues to lag in fourth place in a new independent ranking published today. The Big Apple has benefited from increased visibility in 2026, driven by hosting the World Cup final and the Knicks ending their long wait for the NBA championship. That lifted [...]

    Miles McBride (New York Knicks) dribbling the basketball past an opponent from the San Antonio Spurs during a game
  • Russians are poised to compete at the LA 2028 Games as IOC lifts ban

    Sport Business

    Russians are poised to compete at the LA 2028 Games after the International Olympic Committee lifted its ban on the Russian Olympic Committee. The Russian Olympic Committee had been banned since October 2023, following the invasion of Ukraine, but the International Olympic Committee now argues that the ROC “no longer includes as its members any [...]

    Getty Images logo displayed on a computer screen in a dimly lit room, emphasizing its prominence in digital media.
  • Squash players turn to social media to cash in on LA Olympic Games opportunities

    Sport Business

    British squash players are turning to social media to create commercial opportunities as athletes look to cash in on potential revenue streams. Following on from the success of athlete content at the Milano Cortina Winter Olympics – TikTok told City AM that there were 99,900 posts tagged with the official hashtag, with tournament-related searches dominating [...]

    GettyImages 650503196 shows a professional business meeting in a modern conference room, highlighting diverse executives c...
  • Middlesex CCC needs saving from oblivion so ECB must take bold action

    April 2, 2026

    As the English cricket season begins again, the demise of Middlesex should be ringing alarms bells at fat cats Surrey and the ECB, writes Ed Warner. Of course the forecast is for biting winds across the country this weekend. What did you expect? The English cricket season starts tomorrow.  Expect confected hoopla about The Hundred, [...]

  • Capitulation clearing Russia and Putin’s path to LA 2028 Olympics

    October 2, 2025

    Vladimir Putin’s path to Los Angeles 2028 is being cleared, his war on Ukraine becoming normalised in the minds of the world’s sports administrators. Last week’s votes by the International Paralympic Committee to readmit Russia and Belarus are, to my mind, a shameful capitulation and represent a triumph for the warmonger. All eyes now on [...]

  • Ben Proud’s Enhanced Games switch puts pressure IOC to use its $5bn

    September 18, 2025

    Rather than wondering why Ben Proud would sign up for the Enhanced Games, it is better to ask why he wouldn’t. The British swimmer’s commitment to the competition with an “anything goes” attitude to performance-enhancing drugs is a wake-up call for the Olympic movement. Money, as ever, lies at the heart of the matter. Proud [...]

  • Union threatens LA Olympics strike and issues $5bn demand

    August 26, 2025

    The 2028 Los Angeles Olympics has been threatened with strike action by a union demanding a $5bn investment in local housing. The Unite Here Local 11 union has issued a list of demands ahead of the next Olympiad, insisting their 32,000 members could strike over the Olympics if they’re not listened to. They have asked [...]

  • Fayder: The fan and athlete platform tackling sport’s funding problem

    August 11, 2025

    Vwaire Obukohwo dreams of rowing for Team GB at the LA 2028 Olympics, although her more immediate concern is how she will afford her weekly food shop. Like many elite athletes, the 23-year-old from south-west London receives some central funding to pursue the ambition of representing her country on the biggest stage.  But funding has [...]

  • Venice Beach and Universal Studios in LA28 Olympic Games venues

    April 16, 2025

    Olympic triathlon champion Alex Yee will defend his title along Venice Beach as the latest round of venues for the 2028 Los Angeles Games were announced. Having triumphed in and around the Seine in 2024, Yee – who was this week named on the Forbes 30 under 30 sports list – will head to the [...]

  • Revealed: How much fans spend on overseas sports tourism

    April 8, 2025

    Sports fans spend more than £1,200 per person on average when travelling overseas to watch matches and other events, new research has found.  The figure includes £235 on tickets, £330 on flights, £375 on accommodation and £290 on dining and shopping, according to a study by Expedia Group. Football is the most common sport to [...]

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