Russians are poised to compete at the LA 2028 Games as IOC lifts ban Sport Business Russians are poised to compete at the LA 2028 Games after the International Olympic Committee lifted its ban on the Russian Olympic Committee. The Russian Olympic Committee had been banned since October 2023, following the invasion of Ukraine, but the International Olympic Committee now argues that the ROC “no longer includes as its members any [...]
Squash players turn to social media to cash in on LA Olympic Games opportunities Sport Business British squash players are turning to social media to create commercial opportunities as athletes look to cash in on potential revenue streams. Following on from the success of athlete content at the Milano Cortina Winter Olympics – TikTok told City AM that there were 99,900 posts tagged with the official hashtag, with tournament-related searches dominating [...]
Climbing handed £1.4m boost to LA 2028 Olympic medal push Sport Business Climbing has received the biggest boost after UK Sport increased Team GB funding by £4m for the LA 2028 Olympics and Paralympics. Canoeing, para canoeing and visually impaired judo programmes have also received significant uplifts in funding but by far the biggest increase – £1.43m – has gone to climbing. Teenager Toby Roberts won gold [...]
Exclusive: Squash Tour Finals set to move to LA ahead of Olympic Games debut April 2, 2026 Los Angeles is in line to host the Squash Tour Finals next year as the sport looks to lay foundations ahead of the next Olympic Games, City AM has learned. Squash is one of five sports added to the Olympic programme for the LA 2028 Games, and will take place on the Back to the [...]
LA 2028 Olympics sponsors ‘not asking about’ Wasserman position, says CEO February 24, 2026 The CEO of the LA 2028 Olympics insists sponsors have not raised any concerns about Casey Wasserman remaining as chair despite his appearance in the Epstein files. Wasserman has already initiated proceedings to sell his eponymous global agency after historic emails between himself and Jeffrey Epstein associate and convicted sex trafficker Ghislaine Maxwell were among [...]
Alex Yee: Why Britain’s fastest marathon runner is sticking with triathlon February 2, 2026 Alex Yee insists he will keep following his heart and return to his first love, triathlon, despite the financial possibilities opened up by his breakthrough marathon performance last month. The two-time Olympic champion in swim-bike-run clocked 2:06:38 in Valencia in December, the second fastest 26.2-mile time by a Briton, behind only Sir Mo Farah. Yee [...]
LA is the future of sport and coming for London’s crown as global capital January 11, 2026 LA offers a glimpse into the future for the sports industry as the city prepares for a starring role at the 2026 Fifa World Cup and 2028 Olympics, finds Frank Dalleres. Arriving at the Intuit Dome by driverless taxi and then using facial recognition technology to enter the home of the NBA’s LA Clippers (mobile [...]
LA Olympic Games passes $2bn in sponsorship deals December 5, 2025 The Los Angeles Olympic Games has seen sponsorship value pass $2bn, over two years out from the 2028 showpiece event. The LA28 company tasked with finding sponsors came into 2025 with two partners but is set to end the year with 15, with a value surpassing $2bn. The target figure of $2.5bn is well within [...]
British basketball at war: GBBL proposes peace deal to BBF and SLB November 4, 2025 The chief executive of the Great Britain Basketball League (GBBL) has moved to make peace with the existing clubs and the sport’s governing body following the 12-month civil war that has resulted in the men’s national team being suspended from international competition. In a letter sent to the interim chair of the British Basketball Federation [...]
Capitulation clearing Russia and Putin’s path to LA 2028 Olympics October 2, 2025 Vladimir Putin’s path to Los Angeles 2028 is being cleared, his war on Ukraine becoming normalised in the minds of the world’s sports administrators. Last week’s votes by the International Paralympic Committee to readmit Russia and Belarus are, to my mind, a shameful capitulation and represent a triumph for the warmonger. All eyes now on [...]