Messi and Más+ sued by Logan Paul and KSI’s Prime Sport Business Lionel Messi is being sued by Logan Paul’s hydration drinks firm Prime over claims of false advertising. A false advertising complaint was filed last week in a Florida court alleging Inter Miami and Argentina superstar Messi had made contradictory statements about his collaboration with “Más+ by Messi” drinks. Prime Hydration, a rival to Más+, alleges [...]
Prime: Logan Paul and KSI’s energy drink runs out of juice Retail Prime, the energy drink brand backed by Logan Paul and KSI, suffered a dramatic fall in its UK sales in 2024, it has been revealed. New accounts for Prime Hydration’s UK arm show the firm’s turnover was slashed by more than 70 per cent from £112.2m to £32.8m in its latest financial year. New accounts [...]
Sidemen: KSI-led YouTube stars rake in millions as popularity grows Media Sidemen, the British YouTube group whose most prominent member is KSI, raked in more than £7m during a bumper year, it has been revealed. Sidemen Entertainment, the company produces content for YouTube, grew its net assets to over £7m in the 12 months to 30 June, 2024. The figure has been revealed in new accounts [...]