Ben Proud’s Enhanced Games switch puts pressure IOC to use its $5bn Sport Business Rather than wondering why Ben Proud would sign up for the Enhanced Games, it is better to ask why he wouldn’t. The British swimmer’s commitment to the competition with an “anything goes” attitude to performance-enhancing drugs is a wake-up call for the Olympic movement. Money, as ever, lies at the heart of the matter. Proud [...]
Paris 2024 Olympics was watched by 5bn, claims IOC Sport Business The Paris 2024 Olympic Games were the most-watched in history, according to the International Olympic Committee (IOC). The IOC said 5bn people – 84 per cent of the world’s population – watched action from France last summer on TV or digital devices. In Britain, 36.1m people – 59 per cent of the population – watched [...]
After losing IOC election, how about Seb Coe for chair of football regulator? Sport Business It was, with hindsight, not a “keep Seb Coe out” but a “get Kirsty Coventry in” campaign that determined the International Olympic Committee (IOC) presidential election outcome. I was as guilty as most British observers in believing that Seb Coe would take it to the wire. Unconscious bias and all that. In the event, eight [...]
Coventry IOC election clears Russia ‘return to Olympic podium’, says Kremlin sport minister March 21, 2025 Russia believes the election of Kirsty Coventry as IOC president can see the banned nation “return to the Olympic podium”. Russian Olympic Committee president and sports minister Mikhail Degtyarev congratulated Coventry on her election, in a vote that surprisingly took just one round to find an overall majority conclusion. Briton Lord Coe got just eight [...]
Coe to face six rivals in election to sport’s most powerful role September 16, 2024 The Briton, the current president of World Athletics, was one of seven approved candidates announced by the IOC on Monday for the election in March 2025.