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Ipsos

  • Is the UK moving in the wrong direction? Bad news for Keir as 52 per cent of Brits agree

    August 19, 2024

    Some 52 per cent of Brits think the UK is heading in the wrong direction, according to a new poll following the general election. Pollsters at Ipsos found 22 per cent of people thought the situation in Britain was going in the right direction – down three points from a survey the previous month. It [...]

  • Election 2024: Reform UK will overtake Tories in polls, Ipsos boss predicts 

    June 9, 2024

    Reform UK is likely to overtake the Conservative Party in at least some polls in a so-called ‘crossover moment’, the boss of a polling firm has predicted.

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