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Ipsos

  • Economic optimism slumps to lowest level since records began

    Economics

    Brits’ optimism in the state of the UK economy has fallen to the lowest level since records began in a fresh blow to Rachel Reeves, with the majority expecting the situation to get even worse.  That’s according to new data from the latest Ipsos Economic Optimism Index (EOI), published the same day that the rate [...]

    Rachel Reeves speaking at an IOD event.
  • Britons grumble about hospitals despite Labour’s NHS drive

    Politics

    Britons remain frustrated with the state of hospitals despite the Labour government’s push to splash out on the NHS, a new report has suggested.  Polling by Ipsos for Deloitte and Re:State, a think tank focused on state capabilities, found that 42 per cent of Britons were dissatisfied with hospitals across the country.  Under a third [...]

    Health secretary Wes Streeting's crackdown on junk food shopping has been dismissed as a "nanny state" policy.
  • Exclusive: Brits say taxpayer shouldn’t bail out struggling football and rugby clubs

    Sport Business

    The majority of Brits say that the government should not use taxpayer money to support professional football and rugby clubs that are teetering on the edge of financial difficulty. Exclusive research by Ipsos for City AM shows that British adults think football teams (67 per cent) and rugby teams (66 per cent) should not seek [...]

    Getty stock market display with fluctuating numbers, reflecting current financial trends and economic conditions.
  • Tennis and athletics rank top for value for money, according to Brits

    August 26, 2025

    Tennis and athletics have come out on top as sports Brits think are the best value for money, City AM can reveal. Exclusive research by Ipsos shows that of those who attended sport in the last 12 months, fans of tennis felt they got the best bang for their buck. Over three quarters of the [...]

  • A hidden win for The Entertainer? Journalists love cooperatives

    August 15, 2025

    The Entertainer's move to hand over ownership to its employees could come with secondary benefits: journalists love cooperatives.

  • EE capitalises on parental fears with safer SIMs for under 18s

    July 29, 2025

    EE has unveiled ‘safer SIMs’, a trio of under‑18 mobile plans that bundle together network‑level content filters, throttled speeds, scam protection, and a ‘P.H.O.N.E.’ Chat guide. The move has been backed by in‑store safety clinics across 400+ UK branches and is pitched directly at parents overwhelmed by children’s digital exposure. At her debut briefing as CEO [...]

  • Brits back Team GB funding hike, but split over taxpayer involvement

    June 24, 2025

    More than half of Britons think Team GB athletes should be given more funding but are split over whether that injection should come from the taxpayer, new research out today shows. Exclusive polling by Ipsos for City AM reveals backing for athletes such as Keely Hodgkinson to receive more than the average £22,500 payment, but [...]

  • London Mayor ready for London Olympics bid after Brit backing

    June 18, 2025

    The Mayor of London says he stands ready to help form a bid for the 2040 Olympic Games after City AM polling revealed widespread support for the plans. Over half of Brits back London challenging the likes of Saudi Arabia to bring the Olympic and Paralympic Games to Britain for a fourth time. The exclusive [...]

  • Majority of Brits support London 2040 Olympic Games bid, polling shows

    June 17, 2025

    More than half of Brits support a London bid to host the 2040 Olympics and Paralympics, exclusive polling for City AM has revealed. Two-thirds of Londoners would back the proposals while 68 per cent of those who consider themselves sports fans are in favour of the capital bidding to stage the Olympics for a record-breaking [...]

  • Spring Statement 2025: Rachel Reeves’ popularity nears Kwasi Kwarteng levels 

    March 28, 2025

    Rachel Reeves’ popularity rating as Chancellor has neared Kwasi Kwarteng levels after the mini-Budget, following the Spring Statement on Wednesday. She set out £14bn in welfare and spending cuts in the House of Commons, including a £4.8bn squeeze on benefits, to restore the £9.9bn headroom she had at the Autumn Budget, which would otherwise have [...]

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