Why influencers could blow traditional broadcasters out of the water Sport Business The tidal wave of influencers continues to come in-land, and they could be the key to unlocking fan bases that broadcasters cannot. Staying awake past midnight and into Monday morning for a four-hour American football game, knowing the alarm will ring in a few hours, used to be a niche obsession in Britain. Now it [...]
Supreme CBD: Celeb-backed brand rapped for third time by advertising watchdog Sport Business Supreme CBD, the brand founded by ex-boxer Anthony Fowler and endorsed by former Premier League footballers, has been forced to remove an advert for claiming its products could treat anxiety and depression. The Advertising Standards Authority upheld a complaint that an ad Fowler published on his Instagram account in May touted Supreme CBD as a [...]
FCA hires influencers to raise awareness of motor finance compensation scheme Media In its attempt to stop people using claims management companies or law firms to access the motor finance compensation scheme, the City watchdog has kicked off a £1m media campaign. The Financial Conduct Authority (FCA) is launching a £1m campaign to inform people that they don’t need to use a CMC or law firm to [...]
Refy: Sales spike at influencer Jess Hunt’s beauty brand June 19, 2025 Sales and profit have both spiked at Refy, the beauty brand co-founded by British model, social media influencer and entrepreneur Jess Hunt. The Manchester-based business, which Hunt launched alongside chief executive Jenna Meek, has posted a turnover of £40.3m for the year to 31 August, 2024, according to new accounts filed with Companies House. The [...]
Rhode Beauty: How Hailey Bieber earned her $1bn payday June 6, 2025 Hailey Bieber bet on the power of community, not marketing, to build Rhode. Its $1bn exit last week is proof it worked, writes Viviane Paxinos
Signing up to a new AI tool? For the love of God, read the small print! March 18, 2025 Influencers are flogging AI programmes as "neat little tools", but failing to read the small print could prove costly, writes Paul Armstrong.