Virtual influencers pose ethical dilemmas for the ad industry October 28, 2019 Last month, I reported on the rise of virtual influencers – fake online personalities created using computer-generated imagery and controlled by brands or media agencies. The most famous example is Lil Miquela, a fictional character invented by LA-based studio Brud. “She” has 1.7m followers on Instagram, has appeared in a Calvin Klein commercial alongside the [...]
Meet the company helping to build trust in influencer marketing October 7, 2019 It’s not hard to find critics of influencer marketing. This is an industry that is not short of scandals. There have been instances of social media stars failing to label marketing content as ads, promoting things that turn out to be fraudulent – see the Fyre Festival debacle – or even creating fake content. In [...]
Uncanny valley: Explaining the rise of virtual influencers September 30, 2019 I have fallen down a social media rabbit hole. I’ve been scrolling through the feed of an online influencer called “Lil Miquela”, and watching her videos on YouTube. Her Instagram is just like any other influencer account. There are pictures of her on nights out with friends, several of her posing in trendy clothes, even [...]