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Guinness Six Nations

  • Exclusive: RFU monitoring possibility of protests against stadium sponsor Allianz

    Sport Business

    The Rugby Football Union is closely monitoring the possibility of protests against sponsor Allianz ahead of this weekend’s Six Nations clash between England and Ireland in Twickenham. Irish sport has seen a backlash over the insurance giant’s sponsorship of the Gaelic Athletic Association (GAA) amid the German firm’s alleged links to military companies which trade [...]

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  • Fans negative towards Samsung and Virgin Atlantic Six Nations in-game adverts

    Sport Business

    The majority of Six Nations fans have reacted negatively to in-game adverts during the rugby tournament. UK broadcaster ITV’s coverage has been broken up with adverts during scrum resets across the opening two weekends of the tournament, which involves England, Wales, Scotland, Ireland, France and Italy. Samsung and Virgin Atlantic both saw an increase in [...]

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  • Welsh Rugby Union faces £1m hit due to unsold Six Nations tickets versus France

    Sport Business

    The Welsh Rugby Union could lose £1m this weekend due to empty seats at Sunday’s Six Nations tie between Wales and France. As of Friday morning there were over 15,000 seats available for the team’s first home fixture of this year’s championship. A mix of fan fury at the state of the Welsh Rugby Union, [...]

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  • Six Nations: What is the Calcutta Cup and how many trophies can teams win?

    February 13, 2026

    The Six Nations is more than just a competition, it’s a series of rivalries between a number of rugby-playing nations. This weekend sees the Calcutta Cup up for grabs. There are a total of 10 gongs to be won and Scotland go into each tournament with hopes of securing seven of them – which is [...]

  • Two-job Townsend is on the brink but deserves break from Scotland fans

    February 13, 2026

    Scotland head coach Gregor Townsend may have played down rumours that he has agreed to take over as boss of Prem Rugby club Newcastle Red Bulls after the 2027 World Cup, but he currently advises the club south of the border on strategy and philosophy. So he’s well on his way, right? One thing is [...]

  • The real Guinness Six Nations showdown is happening in the pub

    February 7, 2026

    As the Guinness Six Nations kicks off, Britain will do what it does best: argue about referees, over-analyse scrums, and drink a respectable amount of beer. And while the games unfold on the pitch, another contest will play out in pubs, feeds and group chats across the country. For beer brands, live sport remains one [...]

  • Six Nations Thursday start is smart from organisers

    February 5, 2026

    It feels slightly odd to be looking forward to the Six Nations beginning this evening when it is only Thursday. That’s because Ireland’s trip to take on champions France in Paris has been brought forward to tonight to ensure there’s no clash with the opening ceremony of the Winter Olympics in Milan tomorrow. At first [...]

  • ITV in-game Six Nations ads will keep sport free-to-air, experts say

    February 4, 2026

    ITV’s introduction of advertising during matches at the Six Nations is a sign of things to come but will keep more sport on free-to-air television, say experts. Starting tomorrow, the broadcaster will show split-screen adverts during pauses in play at this year’s competition, such as when scrums are being reset.  It has led to concerns [...]

  • Premier Sports to broadcast five Six Nations matches across UK

    January 7, 2026

    Premier Sports will broadcast five Six Nations matches across the UK as the streaming platform looks to strengthen its rugby offering. The Irish broadcaster, which holds the UK rights to rugby competitions such as the French Top 14, Investec Champions Cup and multinational United Rugby Championship, will show one match per round, beginning with Scotland’s [...]

  • Six Nations to stage first Thursday match since 1948

    May 19, 2025

    The Six Nations will have a match on Thursday for the first time since 1948 after fixtures for the 2026 competition were confirmed on Monday. Ireland will travel to take on France on Thursday 5 February in the opening match of the 2026 competition as France aim for back-to-back titles. The shift to a Thursday [...]

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