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Gucci

  • Gucci sparks backlash with AI-generated ads ahead of fashion week

    Media

    Gucci has come under fire after using AI to create images promoting its upcoming show at Milan fashion week, raising concerns that the luxury house is cutting corners ahead of a runway debut. The Italian brand posted a series of glossy visuals on social media this week, some labelled ‘created with AI’, to tease creative [...]

    Gucci fashion collection showcase featuring models on the runway wearing the latest luxury clothing designs
  • Gucci to Zara: Brands ramp up fight against domain ‘squatting’

    Legal

    Global legal disputes over ‘squatted’ web addresses rose to 6,282 cases last year as big companies, especially fashion brands, are fighting back against counterfeit goods. According to data by Mathys & Squire shared with City AM, disputes over web addresses are up 49 per cent in five years (from 4,204) and 128 per cent in [...]

    Gucci fashion collection showcase featuring models on the runway wearing the latest luxury clothing designs
  • How AI is redefining luxury fashion

    Opinion

    From digital Gucci fashion drops to AI stylists, luxury fashion has jumped on board the AI train, writes Paul Armstrong.

    NEW YORK, NEW YORK - JULY 14: The 19-story façade of the Louis Vuitton luxury store, which is closed for renovations, stands wrapped in a design reminiscent of their monogrammed trunks in Manhattan on July 14, 2025, in New York City. Weeks after Democratic socialist candidate Zohran Mamdani won the Democratic primary for mayor of New York City, various wealthy interest groups have begun to mobilize against the 33-year-old state assemblyman. Mamdani has vowed to freeze rent hikes for a year, make buses free, and increase taxes on wealthy New Yorkers. Former Gov. Andrew Cuomo announced that he will continue his run as a third-party candidate for New York City mayor after losing to Zohran Mamdani in last month's Democratic primary. (Photo by Spencer Platt/Getty Images)
  • Gucci design chief De Sarno steps down as Kering targets turnaround

    February 6, 2025

    Kering has parted ways with Gucci’s creative director Sabato de Sarno, two years after he was hired to lead a turnaround at the beleaguered brand. Sarno joined the brand in 2023 to replace Alessandro Michele, whose maximalist and genderfluid designs had defined the fashion house during his seven-year run. However, Sarno’s more paired-back direction failed [...]

  • Gucci: Profit halved as ‘high competition’ eats into sales

    October 11, 2024

    Profit at the UK arm of luxury fashion brand Gucci has cut almost in half during its latest financial year after “high competition” impacted its sales. The West Sussex-headquartered division has reported a pre-tax profit of £4.8m for 2023, down from the £9m it achieved in 2022. Newly-filed accounts with Companies House also show its [...]

  • Stefano Cantino: Who is Gucci’s new boss tasked with turning the luxury brand around?

    October 9, 2024

    First Mulberry, then Burberry, and now Gucci – reshuffles at the very top of luxury businesses are definitely in vogue. Gucci, owned by Kering, has announced the appointment of Stefano Cantino as its new chief executive. He will take over from interim boss Jean-Francois Palus on 1 January 2025. Much like Mulberry and Burberry’s new [...]

  • Kering suffers as luxury brands deliver mixed results

    July 25, 2024

    Luxury fashion conglomerate Kering announced a dramatic fall in net profit of 50 per cent in the first six months of 2024.

  • LVMH revenue slides as luxury retailer continues to combat uncertain market

    July 23, 2024

    LVMH, the multibillion-pound owner of Dior and Louis Vuitton, has reported a drop in revenue in the first half of the year, joining other major fashion brands which are suffering from a slump in demand. Revenue for the luxury retail brand came in at €41.7bn (£35bn) for the first half of 2024, the firm said [...]

  • Gucci box of cash and diamond Rolex watches seized as London crime group with ‘tentacles’ everywhere dismantled

    July 16, 2024

    Further probing into the group's activities led to identifying other gang members, now under separate police investigations.

  • Luxury retailer Kering warns of profit slump as Gucci burdens continue

    April 23, 2024

    Kering braces for a profit slump in the first half of the year as the luxury goods giant struggles to win back Gucci sales.

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