Williams turns to AI to squeeze more from F1 cost cap Tech British racing team Williams is turning to AI to free up engineering time as Formula One’s (F1) cost cap makes squeezing more from existing resources more valuable. The nine-time constructors’ champion has rolled out software from title partner Atlassian across its 1,200-strong operation as part of a wider overhaul under team principal James Vowles, as [...]
Will Formula 1 need to refund sponsors for cancelled Middle East races? Sport Business Anna Sowerby dissects what happens with sponsorship agreements when events, such as Formula 1 Grands Prix, are cancelled As we enjoy yet another blockbuster summer of sport, the current global landscape is a stark reminder of just how quickly situations can change and put events at risk of being cancelled. The obvious example being the [...]
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Buy existing F1 team, FIA boss tells Andretti May 28, 2024 The president of F1’s governing body has insisted that wannabe grid team Andretti should buy an existing team rather than continuing to introduce a new outfit to the paddock. Andretti have ramped up their hopes of being involved with Formula 1, investing in a UK factory and staff. But they have so far been unsuccessful [...]